Central Employment
Digital Account Director
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Digital Account Director
# Digital Account Director
The Digital Account Director is responsible for leading key client relationships and orchestrating integrated campaigns across brand, digital marketing, and technology-enabled performance. You’ll act as the strategic partner to senior client stakeholders, ensuring work is insight-led, creatively strong, commercially effective, and flawlessly delivered across channels.
This role suits someone with 3–5 years’ experience managing campaigns that have evolved from single-channel executions into fully integrated, multi-touchpoint programmes.
Key Responsibilities
- Serve as the primary strategic partner for clients, shaping long-term roadmaps and ensuring alignment with business objectives
- Lead the planning and delivery of multi-channel campaigns spanning brand, digital, content, CRM, SEO, paid media, and technology-enabled performance
- Translate client goals into actionable strategies, using data, audience insights, and platform intelligence to guide decision-making
- Manage budgets, forecasting, profitability, and account growth opportunities
- Partner with creative, media, technology, UX, and data teams to deliver cohesive, high-quality work
- Oversee measurement frameworks, reporting cycles, and optimisation plans to drive continuous improvement
- Mentor account managers and executives, fostering a culture of accountability, curiosity, and excellence
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Experience Required
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- 3–5 years in an integrated, digital, or performance-led agency environment
- Demonstrated ability to deliver single-channel campaigns that evolved into multi-channel programmes
- Strong understanding of:
- Brand strategy
- Digital ecosystems
- Paid media
- CRM
- Marketing technology
- Ability to confidently interpret data, performance metrics, and platform insights to inform strategy
- Exceptional communication and presentation skills, with the ability to influence senior stakeholders
- Highly organised with commercial acumen, capable of managing multiple workstreams simultaneously
- Experience collaborating with cross-disciplinary teams, including creative, media, data, and technology specialists
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