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Digital Account Manager
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Digital Account Manager
Digital Account Manager (Retail & Ecommerce)
Location: London (Hybrid – 2–3 days in office) Salary: Up to £45,000 per annum Type: Full-time, Permanent
About the Role
We are seeking a commercially driven Digital Account Manager with strong retail and ecommerce experience to manage and grow a portfolio of retail clients.
This role is focused on driving online revenue, supporting trading performance, and delivering best-in-class digital campaigns aligned to key retail moments (e.g. peak seasons, promotions, product launches). You will act as a strategic partner to clients, ensuring digital activity directly supports sales and business growth.
Key Responsibilities
- Own client relationships with a focus on retail performance, revenue growth, and ROI
- Align digital activity with retail trading calendars, including peak periods (e.g. Black Friday, Christmas, seasonal sales)
- Plan and coordinate multi-channel campaigns across:
- PPC
- Paid Social
- Shopping
- Programmatic
- Monitor and optimise campaigns against ecommerce KPIs (ROAS, revenue, AOV, conversion rate)
- Analyse product performance, category trends, and customer behaviour to inform strategy
- Collaborate with internal teams to ensure campaigns reflect stock levels, promotions, and merchandising priorities
- Lead weekly and monthly trading and performance reviews with clients
- Identify growth opportunities across channels, budgets, and product categories
- Support forecasting, budgeting, and performance planning
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Skills & Experience
Essential:
- 2–4 years’ experience in digital account management or ecommerce marketing
- Strong experience working with retail or ecommerce brands
- Solid understanding of ecommerce performance metrics (ROAS, AOV, conversion rate, revenue)
- Experience managing campaigns across key retail channels (e.g. Google Shopping, Paid Social)
- Strong commercial mindset with the ability to link marketing performance to sales outcomes
- Experience managing multiple stakeholders in a fast-paced environment
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Desirable:
- Experience with ecommerce platforms (e.g. Shopify, Magento, BigCommerce)
- Familiarity with product feeds and tools (e.g. Google Merchant Center)
- Experience with promotions, pricing strategies, and merchandising
- Understanding of attribution and customer journey in ecommerce
- Exposure to marketplace channels (e.g. Amazon)
Personal Attributes
- Highly commercial and trading-focused
- Strong attention to detail, especially around promotions and product performance
- Proactive and comfortable working in a fast-paced retail environment
- Confident communicator with strong client management skills
What We Offer
- Salary up to £45,000 depending on experience
- Hybrid working model (London office)
- Opportunity to work with leading retail and ecommerce brands
- Involvement in major retail trading moments and campaigns
- Ongoing training and development
- Collaborative and performance-driven team culture
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