JV Recruitment Ltd
Digital Acquisition Manager
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Digital Acquisition Manager
Digital Acquisition Manager
Location: Sheffield, South Yorkshire Salary: c£50k DOE + Benefits Flexibility: Very flexible
We are seeking a hands-on Digital Acquisition Manager to own and deliver paid digital acquisition activity across Paid Search and Paid Social. This is an in-house role focused on driving efficient, responsible growth in new customer acquisition.
Reporting into the Head of Marketing, you will combine day-to-day campaign execution with continuous optimisation, analysis, and insight generation. You will play a key role in how people discover and access services.
This role requires a high level of confidence managing paid media independently and is not suited to purely strategic or oversight-only experience.
Key Responsibilities
Paid Media Ownership (Hands-On)
- Own the end-to-end delivery of Paid Search and Paid Social campaigns, including build, launch, optimisation, and reporting.
- Actively manage accounts daily, including keywords, audiences, creative, bidding, budgets, and pacing.
- Balance acquisition growth targets with efficiency, quality, and user trust.
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AI-Driven Optimisation & Testing
- Use AI-powered media and optimisation tools to improve acquisition efficiency and scale learning.
- Design and run structured tests to generate actionable insight.
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Campaign Planning & Messaging
- Plan and execute acquisition campaigns aligned to specific audiences.
- Ensure messaging reflects user intent, condition awareness, and stage of consideration.
Performance Analysis & Insight
- Analyse performance, attribution, and audience data to optimise spend towards high-quality new users.
- Report on metrics such as CPA, new users, downstream engagement, and conversion to care.
Essential Qualifications & Skills
- Demonstratable hands-on experience (typically 3+ years) managing Paid Search and/or Paid Social campaigns, either in-house or agency-side.
- Proven ability to own end-to-end PPC delivery, including account build, optimisation, budget management, testing, and performance reporting.
- Strong practical experience with major paid media platforms such as Google Ads and Meta Ads, including the use of automated bidding and audience targeting.
- Confident, hands-on optimiser able to improve performance through keywords, audiences, creative, bidding, budgets, and pacing.
- Experience using AI-powered and automated media tools (e.g., smart bidding, predictive signals, audience modelling) with a clear understanding of when to intervene manually.
- Strong data analysis and insight generation skills, with the ability to use performance, attribution, and audience data to drive high-quality acquisition outcomes.
- Working knowledge of conversion tracking, attribution, and multi-step user journeys, including downstream engagement or conversion to service.
- Comfortable managing and forecasting budgets, balancing CPA, volume, and quality targets.
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