Adelphi Group
Digital Activation Director
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Agency:
Hearts & Science
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Role: Digital Activation Director, EMEA
Company: Hearts & Science | Omnicom Media
This role provides leadership across the full digital activation remit, giving you oversight of digital channel performance, platform excellence and market alignment across EMEA for ON Running. You will lead the day-to-day delivery, optimisation and governance of Hearts & Science’s Digital Activation activation across EMEA via our Hub in London to ensure consistency, quality and delivery of a unified digital activation strategy.
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex Digital Activation signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into Digital Activation-driven growth. You operate at the centre of our activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
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Responsibilities:
- Driving Digital Activation Excellence
- Lead Digital Activation across EMEA, ensuring campaigns are set up, executed and optimised to best-in-class standards across paid search, social & programmatic overseeing a team of specialists.
- Ownership of end-to-end process translating briefs into live campaigns in-platform.
- Ownership of budget planning and pacing, PO management and all related finance tasks to ensure a successful campaign.
- Establish and enforce a unified Digital Activation approach, ensuring consistent structures, optimisation frameworks and quality controls.
- Drive end to end process from planning to setup working closely with performance, data & ad operations team to ensure flawless execution
- Maintain a strong performance rhythm — overseeing daily Digital Activation analysis, insight generation and optimisation plans with market and specialist teams.
- Govern shared Digital Activation dashboards and ensure data accuracy, insight quality and accountability across all contributing markets.
- Own and rollout the best-in-class QA approach across setup, budget management and pacing.
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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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