The Media Exchange
Digital Activation Manager
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Senior Digital Activation Manager
Join a leading independent media agency at an exciting stage of growth. We're looking for an experienced digital activation specialist to lead campaign delivery across multiple channels while helping to shape activation best practice within a growing, employee-owned business.
The Role
As Senior Digital Activation Manager, you will take ownership of campaign activation across Paid Social, YouTube, Display, Online Video, and partner direct activity.
Working closely with Planning teams, you'll lead campaigns from setup and launch through to optimisation, reporting, and post-campaign analysis. You'll also play a key role in mentoring junior team members and driving operational excellence across the digital team.
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Key Responsibilities
- Activate and manage campaigns across key digital platforms.
- Monitor performance and optimise campaigns against agreed objectives.
- Manage budgets, pacing, and delivery throughout campaign lifecycles.
- Ensure high standards of QA, tracking, and reporting.
- Deliver insightful campaign analysis and recommendations.
- Support testing, innovation, and adoption of new technologies.
- Build strong relationships with media owners and platform partners.
- Coach and support junior activation team members.
Requirements
Essential
- Media agency experience in digital activation or media buying.
- Strong hands-on experience across Paid Social, YouTube, and Display.
- Platform expertise across Meta, Google Ads, DV360, TikTok, and Reddit.
- Strong understanding of tracking, optimisation, and reporting.
- Excellent analytical, organisational, and communication skills.
- Experience managing multiple campaigns and budgets simultaneously.
- Advanced Excel and PowerPoint skills.
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Desirable
- International campaign activation experience.
- Knowledge of ad serving, measurement, and analytics platforms.
- Relevant platform certifications (Google, Meta, or equivalent).
About the Company
Our client is an award-winning independent media agency with a strong reputation for innovation, collaboration, and talent development.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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