EXL
Digital Analytics Consultant
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EXL (NASDAQ: EXLS) is a global data and artificial intelligence ("AI") company that offers services and solutions to reinvent client business models, drive better outcomes and unlock growth with speed. EXL harnesses the power of data, AI, and deep industry knowledge to transform businesses, including the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media and retail, among others. EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity, and respect.
We are headquartered in New York and have more than 60,000 employees spanning six continents. For more information, visit www.exlservice.com.
Role Title: Digital Analytics Consultant
BU/Segment: Analytics / Banking
Location: London, United Kingdom (Flexible hybrid working – 3 days in the office each week)
Employment Type: Permanent or Umbrella Contractor
Summary of the role:
We are seeking a Digital Marketing Analytics Consultant with 3 to 5 years' experience to support the Digital Experimentation & Analytics team for a leading US credit card provider. This role focuses on using digital marketing and customer data to optimise online acquisition journeys, improve customer experience, and increase conversion across digital channels.
Working closely with Digital Marketing, Product, and Analytics teams, you will analyse campaign and customer performance, support experimentation programmes, deliver actionable insights, and help drive data-led decision making.
This is an excellent opportunity for someone with a passion for digital marketing analytics who enjoys solving business problems through data and wants to further develop their expertise in digital experimentation and customer analytics.
As part of your duties, you will be responsible for:
- Analyse digital marketing performance and customer journeys to identify opportunities to improve acquisition, engagement, and conversion.
- Support A/B and multivariate testing programmes by measuring results, identifying insights, and recommending optimisation opportunities.
- Develop dashboards, reports, and KPIs to monitor digital marketing and customer experience performance.
- Analyse campaign performance and customer behaviour across digital channels to provide actionable recommendations.
- Produce analytical readouts for digital initiatives, product launches, and experimentation activities.
- Work with Digital Marketing, Product, and Analytics teams to understand business challenges and deliver data-driven insights.
- Integrate and analyse data from multiple sources to build a complete view of customer and marketing performance.
- Present findings clearly to stakeholders and support data-driven decision making.
- Continuously develop knowledge of digital products, customer journeys, and marketing analytics best practice.
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Skills and Personal attributes we would like to have:
- Bachelor's or postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance, or another quantitative discipline.
- 3 to 5 years' experience in Digital Marketing Analytics, Marketing Analytics, Digital Analytics, or Customer Analytics.
- Experience analysing digital marketing campaigns, customer journeys, and online conversion performance.
- Strong understanding of digital marketing KPIs, web analytics, and customer behaviour analysis.
- Experience supporting A/B testing or digital experimentation programmes.
- Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
- Experience working with large datasets and analytical tools.
- Excellent communication and stakeholder management skills.
- Ability to work collaboratively within cross-functional and global teams.
Preferred Qualifications
- Experience within Banking, Credit Cards, or Financial Services is highly desirable.
- Adobe Analytics experience (2+ years preferred).
- Experience with Adobe Target, GA4, or similar digital analytics platforms would be advantageous.
- SQL or other data querying experience is beneficial.
- Experience supporting digital acquisition, customer experience, or conversion optimisation initiatives.
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As part of a leading global Data and AI company, you can look forward to:
- A competitive salary with a generous bonus, private healthcare, critical illness life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension.
- EXL provides everyday financial well-being solutions, such as cash back cards, in which you can earn cashback while enjoying discounts, promotions, and offers from top retailers. We also offer a Cycle Scheme where you can save money on bikes and cycling accessories.
- At EXL, we are committed to providing our employees with the tools and resources they need to succeed and excel in their careers. We offer a wide range of professional and personal development opportunities. We also support a range of learning initiatives that allow our employees to build on their existing skills and knowledge. From online courses to seminars and workshops, our employees have the opportunity to enhance their skills and stay up to date with the latest trends and technologies.
- As an Equal Opportunity Employer, EXL is committed to diversity. Our company does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, or disability status.
- EXL employees are eligible to purchase stock as part of our Employee Stock Purchase Plan (ESPP).
- At EXL, we offer a flexible hybrid working model that allows employees to live a balanced, healthy lifestyle while strengthening our culture of collaboration.
To be considered for this role, you must already be eligible to work in the United Kingdom.
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