Hargreaves Lansdown
Digital Analytics Lead
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Digital Analytics Lead
Excited to grow your career?
Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.
We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!
About the role
The Digital Analytics Lead is responsible for leading the Digital Analytics squad, enabling the business to understand, measure, and improve client experiences and commercial outcomes across digital and non-digital touchpoints.
Role responsibilities
- Lead the Digital Analytics team to deliver consistent, high-quality insight across digital journeys, marketing activity, and wider client touchpoints.
- Own digital measurement strategy, including:
- Event design
- Tagging frameworks
- Data quality standards
- Governance across web, app, and adjacent platforms.
- Ensure comprehensive and comparable coverage of client and prospect journeys, aligning analytics outputs to downstream needs such as:
- Reporting
- Experimentation
- Activation
- Modelling.
- Deliver dashboards and data products that enable self-service analytics for journey tribes and stakeholders, reducing reliance on ad-hoc analysis while increasing insight adoption.
- Provide deep-dive and advanced analysis across digital and non-digital data to:
- Diagnose issues
- Uncover opportunities
- Inform prioritisation and investment decisions.
- Partner closely with Digital, Product, Marketing, and Engineering teams to embed analytics into:
- Delivery cycles
- Experimentation frameworks
- Roadmap planning.
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Experience
- Digital Analytics Leadership: Proven experience leading a Digital Analytics team, setting clear vision, standards, and development plans, with demonstrable improvements in capability and stakeholder impact.
- Analytics Skills, Coaching, and Tooling:
- Strong hands-on and strategic experience with:
- Classical analysis approaches (e.g., Advanced SQL, Python)
- Modern Digital analytics platforms such as Amplitude Analytics
- Web/app analytics stacks
- Qualitative insight tools (e.g., Qualtrics)
- Underpinned by cloud data platforms and tools such as Snowflake, and with an open mind on AI.
- Strong hands-on and strategic experience with:
- Commercial Analysis & CRO: Ability to perform and guide complex analysis across digital and non-digital datasets to:
- Identify behavioural patterns
- Uncover opportunities
- Drivers of commercial outcomes
- Translate into opportunities for conversion rate optimisation.
- Dashboard and Data Feature Development: Experience delivering robust dashboards and self-service analytics that balance:
- Flexibility
- Governance
- Clarity.
- Stakeholder Partnering: Strong track record of partnering with Product, Digital, Marketing, and Engineering teams to:
- Embed analytics into decision-making and delivery.
- Data Storytelling: Exceptional ability to translate analysis into:
- Clear, compelling narratives
- Influence decisions at different levels of the organisation.
Why us?
Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax, and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with:
- Constant learning
- Dynamic teams
- A great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
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What’s on offer?
- Discretionary annual bonus* and annual pay review
- 25 days holiday* plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday**
- Flexible working options available, including hybrid working
- Enhanced parent leave
- Pension scheme up to 11% employer contribution
- Income protection and life insurance (4x salary core level of cover)
- Private medical insurance
- Healthcare cash plans (including optical, dental, and outpatient care)
- Health screening programme
- Help@Hand — confidential support including mental health counselling and remote GP
- Wellhub — unlimited access to fitness providers and wellness coach sessions
- Variety of travel-to-work schemes with bike storage and shower facilities
- Inhouse barista and deli serving subsidised coffee and sandwiches
- Two paid volunteering days per year
* dependent on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability, or age.
This role may also be available on a flexible working or part-time basis — please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
Sanderson is working as an exclusive partner to Hargreaves Lansdown on this hiring campaign. We are managing the advertising and recruitment process for these roles and will ensure all applications are handled consistently.
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