FinregE
Digital and Content Strategist - AI SaaS / Enterprise Technology
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About FinregE
FinregE is the Regulatory Compliance Operating System (RCOS) — the only platform that takes a regulation from publication to policy in one connected, AI-powered workflow.
Founded eight years ago through an Innovate UK Smart Grant, FinregE has grown through a combination of deep regulatory expertise, innovative technology, and a client-first culture focused on listening, collaboration, and rapid product innovation.
Today, FinregE supports tier-one financial institutions, regulators, and global organisations with regulatory intelligence and compliance infrastructure. Our work includes a multi-year contract with the UK Regulator, alongside strategic investment from Moody's.
As regulatory complexity grows globally, FinregE is expanding beyond financial services into additional regulated sectors including pharmaceuticals, food & agriculture, and automotive.
FinregE has been building production AI capabilities for regulatory intelligence for over eight years — long before the recent surge in generative AI adoption. Our platform combines regulatory expertise, machine learning, and advanced language models to transform how organisations interact with regulation.
The Opportunity
This is a high-impact individual contributor role at the centre of FinregE's growth strategy.
FinregE has strong product capability, major institutional clients, and global credibility — but our market visibility does not yet reflect the scale of our achievements.
We are looking for a mid level experienced, ambitious content and digital strategist who can translate FinregE's complex regulatory technology capabilities into clear, compelling content that drives qualified traffic, elevates brand authority, and supports enterprise sales across global markets.
You will own FinregE's content and digital presence across all channels — website, LinkedIn, blog, email, and downloadable assets. You will work directly with senior leadership, product, and sales teams to shape how the market understands FinregE.
This is not a generalist marketing role. You will be expected to understand the compliance and regulatory technology space at a practitioner level and produce content that is precise, authoritative, and commercially effective.
Key Responsibilities
Website Content & Positioning (40%)
- Own end-to-end website content creation including value propositioning, go-to-market messaging, and SaaS solution positioning against market demand
- Ensure all FinregE solutions and company messaging align with core positioning: "The only platform that takes a regulation from publication to policy in one connected, AI-powered workflow"
- Translate complex regulatory and AI technologies into clear, differentiated market narratives that resonate with compliance practitioners, risk leaders, and technology buyers
- Collaborate with product and sales teams to translate capability updates into customer-outcome language
- Maintain message consistency across all web properties, landing pages, and conversion points
- Manage WordPress and associated design tools to ensure website quality and performance
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Content Marketing & Thought Leadership (30%)
- Create and distribute authoritative content across LinkedIn, blog, and email nurture streams
- Produce thought leadership pieces that demonstrate FinregE's expertise in regulatory change management — not just product announcements
- Develop downloadable mid-funnel assets including booklets, expert guides, and sector-specific resources
- Build and maintain a content calendar aligned to regulatory cycles, product releases, campaign priorities, and industry events
- Position FinregE executives as leading voices in regulatory technology and AI through bylined articles and speaking support
AI-Enabled Design & Visual Content (15%)
- Use AI design tools and motion graphics to convey FinregE solutions visually
- Create graphics, short-form video, and animated explainers that simplify complex regulatory workflows
- Maintain brand consistency across all visual content and ensure alignment with FinregE's restrained, evidence-led creative standards
- Rapidly produce visual assets to support campaigns, product launches, and regulatory commentary
SEO, AEO & Traffic Growth (15%)
- Own keyword strategy and content optimisation using SEMRUSH
- Understand and implement AEO (Answer Engine Optimisation) strategies for LLM-based search ranking
- Research and identify high-intent keywords that align with FinregE's audience search behaviour
- Monitor and report on organic traffic, ranking performance, and content ROI
- Ensure all content is structured for both traditional SEO and emerging AI search behaviours
- Drive qualified traffic to FinregE through data-led content decisions
What We're Looking For
We are seeking an experienced content and digital strategist who has driven traffic and brand visibility for innovative technology companies.
Essential Experience
- Website Content: Proven experience in SaaS value propositioning, go-to-market messaging, and solution positioning against market demand
- Web Design Tools: Hands-on experience with WordPress and comparable CMS/design tools
- Content Marketing: Track record creating LinkedIn content, blogs, thought leadership pieces, and downloadable guides that drive engagement and conversions
- AI Tools: Strong experience using AI for design creation, motion graphics, content research, and rapid content production
- SEO/AEO: Proficiency with SEMRUSH; understanding of keyword strategy, ranking factors, and LLM-based search behaviour
- Content Operations: Experience building and managing content calendars at scale
- B2B SaaS: Prior experience in B2B SaaS, fintech, or regtech preferred
- Portfolio: Must provide examples of published work across web, social, and long-form content
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Highly Desirable
- Experience writing for compliance, risk, or legal audiences in financial services
- Familiarity with regulatory frameworks (FCA, PRA, MiFID, DORA, EMIR)
- Basic understanding of regulatory change management workflows
- Experience with marketing automation platforms (HubSpot, Marketo, or similar)
- Video editing or motion graphics software proficiency (After Effects, Premiere, Canva Advanced)
- Experience supporting international expansion or multi-market content strategies
Personal Attributes
We are looking for someone who is:
- Strategic and commercial – able to connect content decisions to traffic, pipeline, and business outcomes
- Intellectually curious – comfortable working with complex regulatory and AI technologies
- Precise and evidence-led – writes with authority, avoids hyperbole, and grounds claims in proof
- Proactive and self-directed – ready to own the function and introduce best practices without heavy oversight
- Collaborative – able to work across product, sales, and leadership to extract insight and align messaging
- Hands-on – comfortable creating content, not just strategising it
Why Join FinregE
This role offers a rare opportunity to shape the content and digital presence of a high-credibility AI technology company at a pivotal moment.
FinregE already has:
- Major regulatory clients and Strategic investment
- A strong and innovative technology platform
- A reputation for deep regulatory expertise and product innovation
- Eight years of production AI capabilities in regulatory intelligence
As Digital and Content Strategist, you will:
- Play a central role in transforming FinregE into one of the most recognised regulatory technology companies globally
- Own a function with direct impact on pipeline and brand authority
- Access FinregE's proprietary AI tools and regulatory intelligence platform
- Shape the voice of a category-defining company in regulatory technology
- Work with a team that values precision, expertise, and commercial impact
We offer:
- Competitive salary and benefits package
- Flexible working arrangements (London, Hybrid)
- Opportunity for professional growth as the marketing function scales
Location
London (Hybrid working available)
How to Apply
Please submit the following to applications@finreg-e.com:
- Your CV — highlighting relevant experience in B2B SaaS content, digital strategy, and traffic growth
- A cover letter — outlining your interest in this role and what you understand about FinregE's positioning (maximum 400 words)
- A portfolio — 3–5 content pieces you have created (links acceptable) that demonstrate range across:
- Website or landing page copy
- Social media content (LinkedIn preferred)
- Long-form thought leadership or downloadable asset
Note: Applications without a portfolio will not be considered.
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