Mandarin Oriental
Digital and Social Media Executive
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Social Media and Digital Executive
40 hours, 5 days per week
Mandarin Oriental Mayfair, London is looking for a Social Media and Digital Executive to join our Sales & Marketing team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Mandarin Oriental Mayfair, London is the newest jewel which has opened in the heart of Mayfair. It’s another world; an oasis of calm in the heart of the city, with the most attentive service. A world that’s all about our guests.
About The Job
Based at the Mandarin Oriental Mayfair, London within the Sales & Marketing Department, the Social Media and Digital Executive is responsible for the following duties:
- Maintain and update the hotel website, ensuring content is accurate, optimised, and on-brand.
- Create and manage campaign landing pages.
- Support the digital marketing team to ensure paid campaigns across Google Ads, Meta, and other platforms are kept up to date with relevant content and images.
- Work with agency partners where applicable.
- Develop and lead the hotel’s social media strategy aligned with brand positioning and commercial goals.
- Lead the day-to-day management of the hotels social media channels, including content planning, scheduling, publishing, community management and maintaining a consistently elevated brand presence across all platforms.
- Develop and manage integrated social media and content calendars aligned to key campaigns, seasonal activity, partnerships, hotel moments and wider commercial priorities.
- Own the hotel’s digital storytelling across social platforms, creating and curating compelling content that strengthens brand awareness, supports audience growth and reinforces Mandarin Oriental Mayfair, London’s positioning at the crossroads of art, fashion and culture.
- Plan, coordinate and support high-quality visual and written content production across photography, video and short-form content, ensuring assets are delivered on time and used effectively across social, website, CRM and campaign activity.
- Lead content shoots (photo/video), including concept development, shot lists, and coordination with internal teams and external creatives.
- Work closely with Marketing, PR, Sales, F&B and operational teams to identify storytelling opportunities that support business objectives, drive outlet visibility and contribute to guest acquisition and revenue generation.
- Monitor trends and proactively adapt content to remain culturally and visually relevant.
- Drive community engagement, responding to comments and messages in a timely and brand-appropriate manner.
- Track performance metrics (reach, engagement, growth) and optimise strategy accordingly.
- Identify and manage relationships with influencers, content creators, and brand partners.
- Oversee collaborations from briefing through to execution and reporting.
- Ensure partnerships align with brand values and deliver measurable impact.
- Track and evaluate ROI and earned media value.
- Oversee and contribute to written content including:
- Website copy
- Social captions
- Email campaigns
- Plan and execute targeted email campaigns and newsletters.
- Working closely with the Revenue Team maintain OTA listings with compelling descriptions and imagery.
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Requirements
To be a successful Digital Marketing & Social Manager candidate, you will have strong organisational and multitasking skills, with a keen eye for detail. You will showcase excellent communication and have a strong copywriting, editorial and storytelling capability.
Ideal candidates will have proven experience within luxury hospitality, luxury travel, fashion, lifestyle or cultural brands and experience in leading shoots, managing creators and coordinating content production.
Our Commitment to You
- Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
- Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
- 1 paid Charity Day per year to dedicate to a charity of your choice
- Increased holiday entitlement with Length of Service, up to 33 days off
- Access to Hospitality Action’s Employee Assistance Programme
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Sustainability at Mandarin Oriental
Corporate responsibility values are deeply ingrained in Mandarin Oriental’s culture, and sustainability implications are carefully considered with every decision across the Group, aligning our sustainable development efforts with the industry criteria set by the Global Sustainable Tourism Council.
We strive for a better future for the next generation. Protecting the environment, people and communities are the fundamental pillars to which we devote our efforts. We are very proud of the initiatives our colleagues have implemented to help us on the path to achieving our sustainability goals, such as single-use plastic elimination, ethical supply chain and procurement, community and colleague engagement, technology practices and waste reduction. We are committed to doing the right thing, every day.
Diversity & Inclusion
We believe a diverse and inclusive culture is better for everyone. Bringing individuals together is essential to the long-term success of our people, our business and the societies and economies in which we operate.
All colleagues, regardless of ethnicity, gender, age, sexual orientation, disability, background or religion, should be treated fairly and with respect, should be given equal opportunities, and be valued for the contributions they make in their roles. No form of bullying, intimidation, discrimination or harassment of others will be tolerated.
Eligibility to Work in the UK
Please note, all candidates applying for this role must have obtained the right to work and live in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.
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