Halfords
Digital Asset Executive
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Digital Asset Executive
About Us
Halfords is on an exciting journey, building the future of motoring and cycling while shaping what comes next. Here, we gather co-creators—people who want to make a real impact, take ownership, and thrive in an evolving environment.
As the UK’s leading retailer of motoring and cycling products, Halfords operates one of the country’s largest independent automotive service networks through Halfords Autocentres. This depth allows us to innovate and grow while offering colleagues diversity, learning opportunities, and the chance to develop alongside the business.
Each role here is part of a focused team dedicated to delivering exceptional service. Drawn on your expertise to solve problems, guide customers, and ensure the nation moves forward with confidence.
About the Role
We’re seeking a highly organised, detail-oriented Digital Asset Executive to take full ownership of our visual content ecosystem. This role involves acting as the guardian of our digital asset management (DAM) system—ensuring every video, photo, and creative file is expertly managed, easy to locate, and aligned with brand and business needs.
You’ll transform how assets flow across the organisation, empowering creative, brand, and marketing teams to work faster and smarter by ensuring the right assets are available at the right time—all supported by strong governance, smart taxonomies, and robust usage rights management.
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Key Responsibilities
- Own and manage the organisation’s DAM platform, ensuring it is structured, scalable, and user-friendly
- Build and maintain a robust taxonomy, tagging system, and metadata standards to maximise asset discoverability
- Ingest, catalogue, and organise video, photography, and creative assets
- Oversee version control, archiving, and long-term storage best practices
- Maintain accurate records of licensing, usage rights, and permissions
- Ensure all assets comply with legal, regulatory, and brand guidelines
- Establish and enforce governance policies to protect the asset library’s integrity
- Support pre- and post-production workflows with compliant asset handovers
- Collaborate with editors, photographers, and videographers to uphold naming conventions and file standards
- Coordinate with agencies and freelancers to ensure seamless asset delivery
- Monitor asset usage and provide insights into performance and engagement
- Identify content gaps and opportunities based on user behaviour and campaign needs
- Design and optimise workflows for asset ingestion, approval, and distribution
- Spot efficiencies and cost savings, then introduce improvements
- Train and support teams on best-practice DAM usage
About You
You’ll bring:
- Proven experience in Digital Asset Management, content operations, or library/information management
- A strong understanding of DAM systems, metadata, tagging, and taxonomy
- Exceptional organisational skills with a meticulous eye for detail
- Comfort in working with multimedia formats (video, photography, and design files)
- Ability to manage multiple stakeholders in fast-paced environments
- Experience within creative, brand, or studio settings
- Familiarity with platforms like Bynder, Brandfolder, Adobe Experience Manager, or similar
- Solid knowledge of intellectual property, licensing, and usage rights
- Understanding of content production and post-production workflows
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Reward & Benefits
- Competitive salary + annual discretionary bonus scheme (market-aligned pay)
- Pension and life assurance
- 25 days annual leave + bank holidays + enhanced family leave
- Hybrid working model: 3 days in our Support Centre (Redditch) + 2 optional days working from home
- Employee discounts across Halfords’ suite of products and services
- Investments in personal and professional development
- Extensive wellbeing support and inclusion initiatives, including Colleague Networks
Commitment to diversity and inclusion: At Halfords, we pride ourselves on being an equal opportunities employer and welcome applications from all backgrounds. If you think your experience might align—take the wheel and apply!
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