Major Players | B Corp™
Digital Campaign Manager
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Our client is one of the UK's fastest-growing hospitality brands, a multi-award-winning business with serious commercial momentum and an ambitious growth agenda across the UK & Ireland.
They've built a loyal following, a strong delivery presence, and a reputation for cultural relevance that sets them apart in a crowded category. With multiple industry accolades to their name and rapid site expansion underway, this is a brand on a genuine upward trajectory, and we’re excited to be hiring for a Digital Campaign Manager to join their Marketing team!
The Role
You'll own the full campaign lifecycle from brief to evaluation. That means writing the initial brief to the creative team, coordinating delivery across social, CRM, web and external agencies, and presenting back on what worked and what didn't. You're not one channel in a campaign, you're the person holding the whole thing together.
A core part of the role is managing two newly appointed external agencies: one paid media, one PR. On the paid side the business is building from a relatively low base, so there's real opportunity to prove ROI and grow the budget as you do. You don't need to be a performance specialist, but you do need to be credible. Someone who knows how to manage an agency, set KPIs, and understand what good looks like across paid social, local search and conversion-focused activity.
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What You'll Be Doing
- Writing campaign briefs to the creative team and owning delivery through to post-campaign evaluation
- Managing the newly appointed paid media agency, setting KPIs, reviewing performance, scaling spend as ROI is proven
- Managing the PR agency relationship
- Briefing out to channel specialists across social, CRM and web and holding the campaign together across all touchpoints
- Leading on new product launches, LTOs, store openings, student and youth activations and commercial partnerships
- Overseeing in-restaurant messaging and how the brand shows up across all physical touchpoints
What We're Looking For
- In-house marketing experience at a QSR, multi-site restaurant group or large retail brand, somewhere with real operational scale where working across multiple sites is part of the day-to-day
- Experience managing a paid media agency is essential, you need to hit the ground running with this from day one
- Strong campaign management skills: briefing, cross-functional delivery, stakeholder management, and the ability to see a campaign through from idea to evaluation
- A genuine interest in culturally-led, youth-first marketing, this brand does things deliberately differently and you'll need to understand why that matters
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Location & Workplace Policy
- Central London
- 4 days office (1 day WFH)
Salary & Benefits
- £50,000 - £55,000 plus annual bonus and options
- 25 days plus bank holidays and your birthday off, pension, private healthcare, enhanced parental leave, clear career and learning opportunities, staff discounts and perks!
If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn: Jodie Clayton
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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