Blackpool and The Fylde College
Digital Campaign Manager
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At Blackpool and The Fylde College, we’re more than an education provider – we’re a driving force for opportunity, innovation and community growth. As one of the UK’s leading further education colleges and an exempt charity, we deliver high-quality technical and professional education that transforms lives and supports regional prosperity. With over 12,500 students and around 1,000 colleagues, we’re proud to be an anchor institution driving social mobility, inclusion and success.
The Role
B&FC are welcoming applications for a full-time Digital Campaign Manager in our service area of Marketing.
The Digital Campaign Manager will lead the tactical delivery and optimisation of integrated digital marketing campaigns that support student recruitment, employer engagement, and commercial income across Further Education (FE), Higher Education (HE), apprenticeships, and commercial provision.
You will balance campaign planning and delivery with data-driven optimisation. You will manage multi-channel campaigns across the full learner lifecycle, using insight, audience understanding, and performance data to continuously improve effectiveness, conversion, and return on investment.
How You’ll Make An Impact
- Plan, deliver and optimise integrated digital marketing campaigns across paid media, organic social media, email marketing, websites, and landing pages, ensuring a seamless and engaging user experience throughout the customer journey.
- Develop targeted audience strategies, creating and applying learner and employer personas to tailor messaging, creative content, and campaign activity for key recruitment and commercial markets.
- Manage CRM and marketing automation activity, supporting lead generation and nurturing through automated communication journeys that engage prospective students, apprentices, employers, and other key audiences.
- Ensure digital marketing excellence and compliance, maintaining high standards of accessibility, GDPR compliance, digital best practice, and continuous improvement across campaign delivery and processes.
- Collaborate with internal stakeholders and external partners, working closely with curriculum, admissions, employer engagement teams, agencies, and suppliers to align campaign activity with recruitment, engagement, and income-generation priorities.
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What We Offer
We believe great people deserve great rewards. When you join B&FC, you’ll benefit from:
- Generous annual leave, plus 5 additional gifted days (pro rata for part-time employees) to be taken during the Christmas closure period
- An excellent pension scheme
- Professional development and funded training opportunities
- Flexible working options and family-friendly policies
- Comprehensive wellbeing support and staff recognition initiatives
👉 Discover more about our rewards and benefits at https://www.blackpool.ac.uk/jobs
Working with Us
At B&FC, you’ll join a values-led community built on our CAREER principles – Community, Authenticity, Relentless Optimism, Everyone Included, Excellence, and Respect. We’re proud to empower both our colleagues and students to thrive, supported by outstanding facilities, forward-thinking leadership, and a culture of inclusion and innovation. Whether you’re inspiring the next generation or advancing your own professional journey, B&FC is a place where you can truly make a difference.
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How We Support You
At Blackpool and The Fylde College, we’re committed to creating an inclusive and supportive recruitment process. If you require any adjustments to take part in our selection process, please let the hiring manager or People Team know before your interview so we can make sure you have the support you need to perform at your best.
Please note that a full application must be submitted in order to apply for this role, as CVs alone cannot be accepted.
Our Safeguarding Responsibilities
B&FC is committed to safeguarding and promoting the welfare of all learners and expects all colleagues to share in this commitment. All colleagues are required to complete safeguarding training and uphold the College’s policies and procedures to ensure a safe and supportive environment for learners.
All roles at B&FC are exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended), and employment is subject to a range of pre-employment checks including an Enhanced Disclosure and Barring Service (DBS) check, verification of qualifications and references, and the right to work in the UK. The amendments to the Act (2013 and 2020) mean that certain convictions and cautions are considered ‘protected’ and do not need to be disclosed to employers. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website, and you can check whether your conviction or caution is spent by visiting the Disclosure Calculator.
For further information on DBS, please click here.
If you would like a copy of our Safeguarding Policy, please visit our website.
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