Vinarchy
Digital Commerce Manager
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Digital Commerce Manager
About Us
Vinarchy - Redefining wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally. Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.About The Role The E-Commerce Manager is responsible for accelerating online sales, conversion and brand visibility across grocery e-commerce, pureplay, quick-commerce and digital marketplace environments within the EMEA region.
This role ensures Vinarchy brands win at the digital shelf, translating brand strategy into high-impact online execution while optimising shopper journeys, search visibility, content, and retail media performance, ultimately driving conversion to purchase of Vinarchy brands.
The role plays a critical link between Brand, Sales, Category & Media to ensure e-commerce is a growth engine for revenue and supports brand equity growth.Key Responsibilities Digital Shelf & Online Execution
Deliver best-in-class digital shelf execution across retailer platforms (Grocery e-commerce, pureplay, quick-commerce, & other key partners) Fully maximising Vinarchy’s presence in the e-commerce space, specifically with platforms such as Tesco.com, Asda.com, Amazon, Ocado etc.. Optimise product content, imagery, SEO and enhanced content to improve discoverability and conversion to purchase. Ensure brand consistency and content compliance across retailer environments . Maintain strong visibility of NPD, promotions and priority SKUs online.
E-commerce Media & Performance Management
Lead planning and optimisation of e-commerce media investment across key customers Line manage and develop the Retail Media Executive to deliver campaigns effectively Monitor performance metrics including ROAS, CPC, conversion and share of search Ensure e-commerce media is fully integrated with customer activation plans and promotional cycles
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Customer Activation & Growth Plans
Partner with Customer Marketing & Sales teams to embed digital commerce into joint business plans Identify opportunities to improve online category presence & discoverability, cross-sell opportunities and promotional visibility Support retailer-specific activations, bundles and digital exclusives Deliver the thought leadership & identify new opportunities for growth in this channel in the medium to longer term.
Shopper Journey & Conversion Optimisation
Work with Brand & Content teams to deliver conversion-led digital content Ensure product pages reflect shopper decision triggers and category navigation behaviour Improve ratings & reviews performance and shopper trust signals
Performance Tracking & Insight
Track key KPIs including conversion, search visibility (top 3, 1st page), availability visibility, media efficiency and content compliance Generate insights to improve performance and inform future customer and brand planning Monitor competitor activity and evolving e-commerce best practice & provide clear recommendations to the business on course of action & opportunities.
Operational Delivery
Manage digital tools and retailer platforms Maintain activation calendars for promotions and launches Ensure timely and accurate execution of online campaign
Key Success Measures
Growth in online sales & customer digital share Conversion rate & search visibility improvements Retail media ROI & performance delivery Digital shelf compliance & execution standards Successful delivery of customer activation plans Improved ratings, reviews & availability visibility Your Experience / Capability Experience
Min 5 years' experience in grocery & pure-play e-commerce, digital commerce or shopper marketing Understanding of e-commerce media platforms and performance metrics Strong commercial mindset and customer activation experience Ability to manage performance data and translate into action Experience working cross-functionally with Sales, Brand & Category teams FMCG or drinks experience Experience managing Amazon or marketplace environments Experience line managing or mentoring junior team members
Core Capabilities
Commercial & Channel Acumen: Understands customer environments, retail levers, and shopper behaviour relevant to wine/beverages. Insight Led Planning: Uses shopper, category and performance data to inform strategy and evaluate activity effectiveness. Strategic-level Thinking: Possess the ability to think about Vinarchy’s long-term e-commerce strategy and develop plans to deliver this. Project & Process Management: Able to manage multiple initiatives, agencies and deadlines with strong planning discipline. Influence & Collaboration: Builds strong relationships and drives alignment across diverse stakeholders; communicates with clarity and impact. Creative Interpretation: Evaluates creative and activation concepts for alignment with brand strategy, shopper needs and retail practicality. Compliance Awareness: Applies responsible alcohol marketing standards, customer guidelines and industry policy.
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Behavioural Competencies
Proactive, solutions focused and adaptable in fast paced environments. ‑focused and adaptable in fast‑paced environments. Strong communication skills (written and verbal). Resilient and able to navigate competing priorities. Collaborative mindset with an ability to build trust cross functionally. Our Company Values Grow Together Integrity in Every Drop Own Your Impact Simplify To Amplify Why Join Us? This role is a rare opportunity to build and shape the e-commerce journey in a newly formed global organisation. You’ll influence senior leaders, drive regional performance, and help build a model that will support Vinarchy’s long‑term growth.
You’ll also enjoy:
Staff wine allowance and access to unique wine specials Paid Parental Leave Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs Vinarchy Anniversary Day off Go Beyond Day - making a difference in your local community Access to an extensive online learning library Annual Flu Vaccination Program Employee Assistance Program Exclusive employee discounts with national retailers
Want to know more about us? Check out this short video! https://www.youtube.com/watch?v=LF-ez1cx3Vo
Ready to redefine your future? APPLY TODAY!
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.
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