Ford Credit
Digital & Communications Specialist
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Digital & Communications Specialist
Digital & Communications Specialist
You will own the digital customer and dealer branding experience for ford.co.uk, supporting Ford Credit and Ford Lease. This role merges creative, entrepreneurial marketing with strategic corporate governance, tasked with leading campaigns across:
- ford.co.uk
- Social media
- Other digital channels
You’ll support Ford’s transition to electric vehicles (Model e) and commercial services (Ford Pro FinSimple).
You’ll report to the UK Marketing & Communications Manager and work at the intersection of marketing, sales, and compliance. This collaborative role includes:
- Managing external advertising agencies (e.g., VML, Hogarth, TMW)
- Liaising with Ford of Britain teams on initiatives
- Cooperating across marketing, sales, and compliance
This is an opportunity for a proactive, self-starting communicator seeking to accelerate their career within a global automotive leader.
Key Responsibilities
- Digital Content Ownership
- Manage and update finance and leasing content on ford.co.uk.
- Ensure a seamless, engaging, and accurate user journey.
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Agency & Partner Management
- Guide external agencies to develop high-impact promotional assets and media plans.
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Compliance & Governance
- Serve as the primary Subject Matter Expert (SME) for Legal and Compliance.
- Ensure all marketing campaigns align with UK Financial Promotions regulations.
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Cross-Functional Campaigns
- Partner with Ford of Britain’s brand, marketing, and communications teams for retail and fleet finance programmes.
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Loyalty & Retention
- Design targeted customer communications to support vehicle renewal programs and loyalty drives.
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Product Launch Support
- Collaborate on new digital customer-facing products, improving online finance calculators with European teams.
Essential Requirements
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Excellent Communication
- Outstanding written and verbal skills.
- Ability to influence agencies, stakeholders effectively.
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Customer-First Mindset
- Strong digital design and copy intuition.
- Passion for delivering exceptional customer experiences.
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Proactive Drive
- Dynamic self-starter.
- Takes initiative, pitches innovative ideas, and drives results.
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- Organizational Excellence
- Strong project management skills.
- High accuracy, attention to detail, and resilience under tight deadlines.
Desired Qualities
- Relevant experience in Marketing, Digital Communications, or Sales.
- Familiarity with marketing regulatory environments, including UK Financial Conduct Authority (FCA) or Financial Promotions guidelines.
Additional Information
- Located in Dunton with an expectation of 4 days in-office/week (flexible on days due to business needs).
- Criminal record check per the Rehabilitation of Offenders Act 1974 (limited scope to unspent convictions).
Diversity & Equality The company is committed to equality of opportunity. Fair treatment is guaranteed under principles aligned with diversity, including rights under race, sex, disability, religion, age, etc.
Edits made for clarity while maintaining intent. Original phrasing preserved with exception to minor grammatical fixes (e.g., “highly collaborative plea" → consolidated into bullet structure for consistency).
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