SharkNinja
Digital Content and Merchandising Manager
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About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Job Specification: Digital Content and Merchandising Manager
Role Overview
We are seeking a Digital Content and Merchandising Manager to join our UK team. The successful candidate will take ownership of digital content across our UK websites, supporting day-to-day merchandising and content updates. You will ensure all site content is accurate, engaging, and aligned with both business objectives and trading goals, while driving continuous improvements to the customer journey through targeted UX enhancements.
This role requires a data-driven mindset, using insights from platforms to guide decision-making. You will collaborate closely with UK and global teams to ensure our websites are optimised, compliant, and delivering outstanding consumer experiences.
Key Responsibilities
- Develop and maintain a digital content and merchandising strategy, using a data-led approach aligned with business and trading priorities.
- Manage content across Salesforce Commerce Cloud, ensuring accuracy, consistency, and accessibility.
- Conduct regular content audits, proofreading, and editing to maintain accuracy, clarity, and compliance with accessibility standards.
- Create, upload, and merchandise content to support product launches, and trading campaigns.
- Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys.
- Use tools such as waiting room/online queuing, and merchandising enhancements to improve engagement, measuring effectiveness with VWO.
- Oversee day-to-day site maintenance, including promotional code and campaign set-up, legislation updates, campaign rollouts, and enablement activities.
- Working with the wider DTC teams, including CRM, Affiliates, and Paid Marketing, to improve on-site consumer journeys.
- Use VWO, Salesforce analytics, and GA4 as reporting tools to monitor content and site performance.
- Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey.
- Work closely with trading teams to meet commercial goals, ensuring clear communication during peak trading periods.
- Partner with marketing, product development and, UX teams to align and optimise content across platforms.
- Share best practice guides and quality control processes across regions to ensure consistency and minimise risk, particularly during and after platform migrations.
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Skills & Experience
Essential
- Proven experience managing digital content within CMS platforms
- Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent communication, stakeholder management, proofreading, and attention to detail.
Desirable
- Familiarity with Salesforce and analytics tools
- Knowledge of UX principles to support consumer journey optimisation.
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Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
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What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
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Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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