Royal London
Digital Content Designer
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Job description:
Contract type: Fixed Term
Location: Alderley Park, Edinburgh, London
Working style: Hybrid 50% home/office based
We’re looking for a Digital Content Designer to join the Digital Marketing team on a 9-month secondment to create clear, user-centred content across our digital products. You'll help simplify complex financial products and services, enabling customers to make informed decisions and complete their goals with confidence.
You’ll work as part of a multidisciplinary team to design content that helps users complete tasks, understand complex information, and deliver seamless digital journeys.
Contributing across the full delivery lifecycle, from discovery through to live, using research, data and collaboration to shape effective content solutions. This role is ideal for someone with around 2 years’ experience who can work independently while contributing to a wider content design practice.
Joining us offers the opportunity to shape digital experiences for a customer-owned business, helping people make confident financial decisions. You'll play a key role throughout the entire content design process, from discovery and ideation to publication and optimisation, while collaborating with experienced UX designers, product managers and marketing specialists. With exposure to user research, experimentation and a growing content design community, you'll have plenty of opportunities to develop your skills, share ideas, and grow your expertise.
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About the role
- Design content across end-to-end customer journeys, ensuring consistency and clarity across touchpoints
- Design and deliver clear, accessible, user-centred content for web channels
- Work iteratively in agile teams, contributing from concept through to continuous improvement
- Collaborate with UX designers, product managers and marketing teams
- Use user research, analytics and feedback to inform content decisions
- Develop wireframes and prototypes using Figma
- Ensure content meets accessibility, governance and quality standards
- Engage stakeholders to gather requirements, present solutions and incorporate feedback
- Measure content effectiveness using analytics, user feedback and behavioural insights, making recommendations for continuous improvement
- Contribute to the growth of our content design practice by sharing insights, participating in reviews and helping evolve standards and best practices
About you
- Proven experience as a content designer on complex, user-centred digital products or services
- Strong ability to write and structure clear, concise, user-focused content
- Experience working in agile, multidisciplinary teams across the product lifecycle is desirable
- Experience using Figma and FigJam, or similar tool
- Good understanding of user-centred content design methodology
- Knowledge of accessibility, inclusive design principles and usability standards
- Understanding of SEO and GEO best practices and on-page content optimisation would be beneficial
- Ability to explain and advocate for content decisions using user needs, research findings and performance data
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About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.
Inclusion, diversity and belonging
We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
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