Bupa UK
Digital Content Editor
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Job Title: Digital Content Editor
Job Type: Permanent/Full-time
Hybrid working, with occasional travel to our Bristol support centre office
Job Purpose
As Digital Content Editor, you'll help bring the Bupa Dental Care digital content strategy to life, creating content that engages target audiences and supports conversion across our digital channels, including Google Business Profiles.
You'll play a key role in ensuring digital content is published accurately and on time within the CMS, while meeting brand, clinical and governance standards. From initial concept and publication through to retrospective and review, you'll help deliver high-quality content that supports a consistent and effective digital experience.
Accountabilities & Activities
- Publish and maintain website content within the CMS, ensuring accuracy, consistency and high quality across all pages and journeys
- Support the content optimisation for all Bupa Dental Care brands through SEO best practice, content hygiene and performance insight
- Deliver content in line with agreed briefs, ensuring it follows the brand guidelines, legislation and SLAs
- Ensure all-around compliance with brand guidelines, accessibility standards, clinical governance and regulatory requirements
- Work closely with wider team [internal and external] to implement content plans effectively
- Support practice launches and local updates, working collaboratively with regional and practice stakeholders
- Identify and action technical SEO and accessibility improvements, using system reports and auditing tools to resolve content issues
- Manage updates to local digital presence, including maintaining and amending Google Business Profile (GMB) listings to ensure accuracy and consistency
- Proactively flag content and technical issues encountered during BAU work, fixing where possible and escalating as appropriate
- Maintain good CMS hygiene by following CMS best practice, including correct naming conventions, tidy page structures and removal of outdated or duplicate content
- Work collaboratively with Local Marketing Managers, Area Managers, Practice Managers and other members of the team to deliver on local marketing plans
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Qualifications, Training & Experience:
- Educated to degree level, or equivalent
- Good understanding of SEO accessibility and content best practice
- Solid technical understanding of website systems - experienced in publishing and using Sitecore CMS and html
- Good communication skills, confident working with stakeholders
- Strong attention to detail and high standards of written accuracy
- Familiarity with analytics tools (e.g. Google Analytics, Search Console) desirable
- Ability to manage multiple requests and work effectively in a fast-paced environment
- Excellent written English
- Familiarity with analytics tools (e.g. Google Analytics, Search Console) desirable
Benefits
The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:
- 25 days holiday, plus the option to buy more
- Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course)
- Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families
- Access to remote GP and nurse services, physiotherapy, and mental health support
- MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products
- Early access to your earned wages through Wagestream
- Cycle to work scheme
- And many more, just ask…
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If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!
To find out more about working with us, find us on LinkedIn, Facebook and Instagram.
Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.
Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring you are treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.
Bupa Dental Care is an equal opportunities employer.
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