Integrity QHSE
Digital Content & Growth Executive (Early Career)
Aberdeen City
Posted about 14 hours ago
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Role Description
This is a hands-on, office-based role, five days a week.
What We Need This Person to Do
- Keep our website current and improving week to week (content updates, edits, tidy-up, conversion improvements).
- Create and publish consistent social content that makes a technical service feel interesting and human.
- Use AI tools properly to speed up content, SEO, and repurposing (with good judgement, not copy-paste).
- Help us execute basic marketing workflows (nurture, retargeting support, simple automations/integrations) so our tools actually get used.
Day-to-Day Responsibilities
Website (WordPress)
- Make confident website edits (not full site builds): update pages, improve layout/content, fix broken bits, add new sections.
- Write, format, and publish blogs (AI-supported is fine) and keep categories/tags/images clean.
- Apply basic SEO hygiene: titles, meta descriptions, headings, internal links, image alt text.
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Social Media (Multi-Platform)
- Create posts across LinkedIn, Instagram, TikTok, Facebook.
- Repurpose content: one idea into multiple formats (short video, carousel, single image, text post).
- Build and maintain a simple content calendar and keep posting consistent.
Content and Brand
- Create on-brand visuals using Canva or Adobe.
- Keep tone, look, and messaging consistent (brand awareness and good taste matter).
AI Tools, SEO, and Automation Support
- Confidently use AI tools for:
- Content drafting and repurposing
- SEO support (keywords, structure, on-page improvements)
- Turning long-form into short-form
- Support simple automations/integrations for marketing workflows (social, nurture, retargeting). They don’t need to be an engineer, but they must be comfortable learning and maintaining these.
Sales Support (We Can Teach the Specifics)
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Your very own career expert that helps elevate your application to the next level.
- Support outreach and nurture activity (e.g., helping with LinkedIn messaging and moving people through a simple pipeline).
- Sales Navigator experience is not required, but they must be confident with tools and happy supporting the process.
Must-Haves (Non-Negotiables)
- WordPress editing capability (or clearly transferable website editing skills).
- Confident using social platforms and creating content regularly.
- Strong comfort with AI tools for content/SEO and a genuine interest in automation/integrations.
- Canva or Adobe skills for quick, professional visuals.
- Proactive team player who is organised and gets things done.
Nice-to-Haves
- Basic video editing (CapCut/Premiere/Rush, etc.).
- Familiarity with paid social basics and retargeting concepts.
- Any experience in a technical, regulated, or B2B service environment.
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Skills
WordPress
Social Media
AI Tools
SEO
Content Creation
Canva
Adobe
Video Editing
Automation
B2B Services
Brand Awareness
Content Calendar
Marketing Workflows
Technical Services
Content Repurposing
Nurture Campaigns