Gill Marine
Digital Content Manager
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Digital Content Manager
Location: HQ based in Nottingham, UK (Hybrid)
Reports to: Director of Marketing & Communications
Why Gill?
For more than 50 years, Gill has been engineering technical apparel and equipment trusted by sailors and boaters around the world. From Olympic campaigns and offshore races to weekend cruising and everyday adventures, our products are built to perform when it matters most.
Founded by sailors and driven by innovation, Gill has earned its reputation by creating products that are tested in the toughest conditions and trusted on the water. Today, we're a global brand, distributed in more than 35 countries, with an ambitious vision for continued growth.
As we continue to evolve, we're looking for talented people who share our passion for life on the water and want to help shape the next chapter of the Gill story.
Purpose of the Role
We're looking for a Digital Content Manager to lead the planning, creation, and delivery of Gill's digital content across our global channels.
Working across Marketing and Ecommerce, you'll shape how the Gill brand comes to life through seasonal campaigns, product launches, ambassador activations, and compelling storytelling that strengthens our brand, engages our community, and supports commercial growth.
This is a hands-on role for someone who combines creativity with commercial awareness. You'll lead content strategy and planning, oversee content production, collaborate with photographers, videographers, and ambassadors, and ensure every digital touchpoint delivers a premium, consistent brand experience.
Key Responsibilities
Content & Storytelling
- Own Gill's digital content calendar, planning seasonal campaigns, product launches, and brand storytelling across all digital channels.
- Lead the development of creative concepts and content ideas, working closely with photographers, videographers, and the wider marketing team to produce engaging, high-quality content across photography, video, and digital.
- Manage the planning and delivery of content creation, supporting campaign shoots and ensuring assets are captured to maximize value across multiple channels.
- Develop authentic content that showcases Gill's products, ambassadors, partners, and community, bringing the brand to life through meaningful storytelling.
- Act as the guardian of Gill's digital brand standards, ensuring all content maintains a consistent premium look, feel, and tone of voice across every platform.
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Digital Channels
- Manage Gill's global social media channels, driving audience growth, engagement, and community management.
- Work closely with the Ecommerce team to ensure the website accurately reflects seasonal campaigns, product launches, and brand priorities through engaging homepage content, landing pages, and supporting digital assets.
- Collaborate closely with the Ecommerce team on email campaigns, providing campaign messaging, copy, and creative assets while ensuring alignment with wider marketing activity.
- Support key retail partners by delivering digital assets that strengthen Gill's online brand presence and create a consistent customer experience.
- Maintain and continually develop Gill's digital asset library, ensuring photography, video, and campaign assets are organized, accessible, and effectively managed for global teams and partners.
Campaign Delivery & Collaboration
- Lead the digital delivery of seasonal campaigns, coordinating content across social media, website, retail partners, and other owned channels.
- Work closely with Gill ambassadors, athletes, and partners to plan content activations that support product launches, campaigns, and brand storytelling.
- Coordinate ambassador content requirements, ensuring assets are delivered on time and aligned with campaign objectives.
- Work closely with Product, Ecommerce, Trade Marketing, Creative, and regional teams to ensure campaigns launch successfully and on time.
- Manage relationships with photographers, videographers, content creators, and external agencies where required.
- Identify opportunities to maximize the value of campaign assets across multiple digital platforms and audiences.
Performance & Insight
- Monitor and report on digital performance across social media, website, and campaign activity, providing clear recommendations to improve future performance.
- Analyze customer engagement and digital trends to optimize content and campaign effectiveness.
- Stay up to date with emerging digital platforms, technologies, and best practice, identifying opportunities to keep Gill at the forefront of digital communications.
- Share performance updates and key insights with stakeholders across the business to support informed decision-making.
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Skills & Experience
- Proven experience managing digital content and channels for a consumer-facing brand, ideally within the sailing, marine, or outdoor industry.
- A strong understanding of sailing, boating, and life on the water, or demonstrable experience creating content for these audiences.
- Experience planning and delivering integrated digital campaigns across social media, website, and other owned digital channels.
- Strong understanding of social media strategy, content planning, and digital storytelling.
- Experience managing content production, working with photographers, videographers, and creative partners to deliver high-quality creative assets.
- Experience working with ambassadors, athletes, influencers, or brand partners to develop engaging content and campaign activations.
- Experience working with website content management systems and maintaining digital asset libraries.
- Excellent copywriting skills with a strong eye for visual storytelling, design, and brand consistency.
- Experience collaborating with Ecommerce teams to deliver commercially successful campaigns.
- Strong analytical skills with the ability to translate performance data into actionable insight.
- Highly organized, proactive, and able to manage multiple projects and priorities in a fast-paced environment.
- Excellent communication and stakeholder management skills with the confidence to work across multiple teams and external partners.
About You
You're equally comfortable developing a creative campaign idea as you are analyzing performance data. You have excellent judgment, a strong eye for quality, and understand what great content looks like.
Most importantly, you have a genuine passion for life on the water and understand the audiences we're speaking to. Whether through direct experience in sailing, boating, or the outdoor industry, you'll be able to create authentic content that resonates with our global community and reflects the credibility of the Gill brand.
Benefits
- Competitive salary (DOE)
- 24 days holiday plus bank holidays
- Company pension scheme
- Annual profit share
- Salary sacrifice scheme
- Generous staff discount on Gill products
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