Seagate Technology
Digital Content Strategist Manager
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About our group:
Seagate Corporate Marketing drives Seagate’s position in the market. We show how Seagate’s innovations, employees, customers, and partners bring the value of data to life through owned, earned, and paid activations.
About the role - you will:
Seagate is looking for an experienced digital content strategist to conceptualize, produce, and distribute high-impact top-of-funnel digital content across various mediums including Seagate brand and global social media channels, our owned brand journalism site Seagate Stories, and in virtual and live events. Your goal is to work across teams to craft content that will educate, entertain, and inspire our customers, ultimately driving engagement and conversion. You will collaborate with your peers on the social media and digital operations teams to ensure content is optimized for each channel and that the necessary resources and processes are in place to deliver this content to global audiences.
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You will be responsible for:
- Setting digital content strategy informed by research, including market data, sales priorities, customer and partner listening, and content performance
- Optimize top-of-funnel digital content across channels and ensure the necessary resources and processes are in place
- Collaborate closely with leads of brand marketing, creative, social media, and events teams to bring content to life across mediums
- Work in tandem with marketing campaigns lead and product marketing managers to connect user journeys from top-of-funnel through to bottom-of-funnel
- Scale digital content globally through sales, partner teams, and local community managers so content resonates with local audiences
- Communicate strategies and plans to internal and external stakeholders
- Collaborate closely with agency partners to ideate and execute digital content
About you:
- Strategic, big picture thinking
- Audience-centric mindset
- Strong editorial judgment
- Works effectively across functions
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Your experience includes:
- 12-15 years of experience in digital content strategy
- Leading content creators, particularly writers and agency resources, in creating a cohesive digital content voice and approach
- Experience driving a data-informed digital content program
- Setting digital content strategy across team peers and communicating that strategy to internal stakeholders
- Previous experience with responsibility for digital content strategy at a B2B and B2C technology company
- Run global-to-local digital content strategies
- Experience running paid digital content programming including contributed articles, content syndication, and branded digital (newsletters, etc.)
Location:
UK Remote
Please note, for this role you need to have the right to remain to live and work in the UK currently and in the future.
Location:
Remote United Kingdom
Travel:
Up to 10%
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