Gleeson Recruitment Group
Digital designer
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Digital Designer
A consumer brand in Birmingham City Centre seeks an enthusiastic Digital Designer (Hybrid – 2 days in office, Permanent, Up to £40,000)
About the Role
This is a fantastic opportunity to join a fast-growing consumer brand, focusing on shaping their customer experience through engaging digital design—with a special emphasis on email and CRM communications. Email sits at the heart of their marketing strategy, meaning your work will make a meaningful impact on retention, conversions, and long-term loyalty.
Collaborating closely with Brand and CRM teams, your creativity will bring campaigns and tailored customer journeys to life—ensuring a seamless, visually compelling experience while driving KPIs.
The Responsibilities
As Digital Designer, your role will be dynamic and multi-disciplinary. Core responsibilities include:
- Designing high-impact email campaigns and automated customer journeys, with a customer-centric mindset
- Crafting responsive, mobile-first email templates that perform across all devices
- Developing digital assets for CRM, website tours, and paid media campaigns
- Maintaining brand consistency across all touchpoints and ensuring design aligns with business objectives
- Building reusable templates and modular design systems to streamline future campaigns
- Conducting QA testing and performance reviews to optimise emails for engagement and conversions
- Supporting A/B testing and embedding design best practices into data-driven optimisations
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Above all, you’ll need strong design communication skills—you must be capable of explaining your creative thinking to teammates, factoring in user behaviour, industry standards, and real-time analytics to shape impactful layouts, hierarchies, CTAs, and creative strategies. Great design asks why—because functionality shouldn’t be sacrificed for aesthetics alone.
You: The Ideal Candidate
We’re looking for a passionate, analytical, and visually driven designer with:
Technical & Creative Expertise
- Proven experience as a Digital/Email Designer or in design roles where CRM/digital assets were a key focus
- A showcase portfolio highlighting digital/social, email, and CRM design work
- Proficiency with Figma and Adobe Creative Suite (Photoshop, Illustrator preferred, InDesign a nice-to-have)
- Hands-on experience with CRM platforms: Klaviyo•, Dotdigital, Mailchimp or similar
- A deep understanding of mobile-first, responsive email design and email compliance best practices (anti-spam, accessibility, UX)
- Familiarity with ecommerce or consumer-centric platforms (Shopify, Salesforce, WooCommerce, etc.) is a plus
Soft Skills
- A collaborative attitude with the confidence to contribute fresh ideas in a fast-paced environment
- Exceptional attention to detail and visual consistency—each decision should feel intentional
- Ability to brief stakeholders and justify design choices based on strategy, branding, and performance metrics
- Comfort working in a cross-functional team, blending creativity with operational campaigns
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What We Offer
- A competitive salary (up to £40,000—negotiable based on experience)
- Hybrid flexibility (2 workdays in Birmingham City Centre/offices per week, rest WFH)
- A role with clear ownership—no shelf touches. You’ll have a direct impact on the brand’s most pivotal channel.
- Career growth: Opportunity to become a subject matter expert in email/CRM design and spearhead forward-facing strategies.
- Creative team collaboration: Work alongside like-minded marketers in a fun, evolving environment.
- Inclusivity and diversity are fundamental to our values. We’re a Disability Confident employer, actively seeking new ways to bring underrepresented voices into design and marketing.
Next Steps
Ready to join our team? Apply now—you’ll automatically register as a candidate with Gleeson Recruitment Group, and your application will be treated in confidence.
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