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Digital Designer
Department: Creative
Employment Type: Permanent - Full Time
Location: London
Reporting To: Head of Digital & Performance Creative
Description
We have an exciting opportunity for a Digital Designer to join the Creative Team.
UKTV Creative is the in-house creative hub, delivering best-in-class content across paid, owned and earned channels. We're redefining what creative means in a fast-evolving, data-driven, platform-native world. We’re here to entertain, engage, and drive results — collaborating across marketing, media, and insight to create content that earns attention and moves audiences.
As Digital Designer (Performance & Innovation), you will be instrumental in shaping the future of our performance creative output. You’ll bring static and motion assets to life across paid media channels, helping drive subscriptions, engagement, and growth for UKTV Play. You won’t just design what you’re given — you’ll help shape what we make. From concepting ideas to optimising outputs, you’ll bring a design lens to everything we do.
This isn’t just about great design. It’s about designing for performance — working at the intersection of data, creativity, and innovation. You’ll have a passion for design craft, an eye for what works on platforms like Meta, TikTok, and YouTube, and a hunger to experiment with automation and AI.
You’ll help elevate our design output while helping shape how we scale content through templates, tools, and new technologies. If you’re ambitious, curious, and excited about designing for entertainment brands that people love — this is your role.
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. We expect colleagues to come into the office a minimum of 2 days per week.
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Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
What we would like you to bring to the role…key experience, knowledge, skills & personal qualities
- Contribute to creative sessions and proactively suggest platform or tool innovations.
- Stay curious and informed about how AI and automation can help scale design, streamline workflow, or unlock creative testing.
- Partner with our media and insight teams to iterate and improve based on campaign performance.
- A passionate designer with strong conceptual and technical ability across static and motion formats.
- Fluent in Adobe Creative Suite (especially After Effects, Photoshop, Illustrator); working knowledge of 3D/AI tools a bonus.
- Strong portfolio demonstrating creative flair, attention to detail, and performance-focused design.
- Deep understanding of digital platforms, formats, and audience behaviours — particularly in entertainment or youth-focused content.
- Curious and proactive: always looking to evolve your work, tools, and approach.
- Comfortable balancing high craft with speed and scale.
- A confident communicator, team collaborator, and design problem-solver.
- Comfortable interpreting creative briefs and adapting based on campaign insight, platform data or performance metrics.
What you will get to work on…key outputs and responsibilities of the role
- Design and animate high-impact, performance-driven assets for paid digital platforms including Meta, TikTok, YouTube, Google, Amazon, Samsung TV and CTV environments.
- Use layout, hierarchy, motion and messaging to maximise clarity, emotional resonance, and audience engagement.
- Collaborate closely with creatives, editors, and media teams to ensure your work drives audience growth and performs against KPIs.
- Create assets that are native to platform, and tailored to audience behaviours, ad formats and best practice.
- Build templates and toolkits that help scale and automate asset creation.
- Support test-and-learn campaigns with asset variants, understanding how layout, motion and messaging impact performance.
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Additional skills we would like to hear about (nice to have)
- Experience creating for emerging platforms (Twitch, Snap, Reddit, gaming environments, shoppable video, AR filters).
- Working knowledge of HTML5, CSS, or creative coding for dynamic ad formats.
- Familiarity with creative automation/DCO platforms (Smartly.io, Celtra, Google Studio, Adobe Express, Canva for Enterprise, etc.).
- Experience with 3D, motion graphics, or lightweight VFX to enhance social assets.
- Understanding of UX/UI principles for landing pages or micro-sites tied to campaigns.
- Experience using data dashboards or analytics tools to inform creative decisions.
- Knowledge of accessibility and inclusive-design standards for digital content.
More information
- You’ll be part of a fast-moving, collaborative Performance & Digital team that sits at the heart of UKTV Creative — working hand-in-hand with Marketing, Media, Insight and Product to drive growth for UKTV.
- The team will become more insight-driven and test-and-learn focused; we’re constantly iterating creative based on performance data and platform trends.
- Expect a supportive but high-energy environment where experimentation with automation, AI and new formats is encouraged, and where speed and craft both matter.
- You’ll have the chance to shape how we scale our digital output, influence processes, and help set best practice for performance creative across the business.
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