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Digital Director
Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
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Overview
We are hiring a Global Digital Director to join the Zenith International team, working on our flagship global client, Philip Morris International. This role sits at the centre of a truly international account, spanning over 50 markets and offering the chance to influence digital strategy at scale. You’ll play a pivotal role in shaping pilots, unlocking innovation and helping the client navigate a complex, regulated digital landscape.
If you enjoy turning ambition into action and collaborating across cultures and teams, this is a role where your impact will be felt.
Responsibilities
What you'll be doing
- Leading global digital pilots from brief through to PCA, working closely with markets and delivery teams
- Partnering with the global PMI team to identify opportunities that drive performance and efficiency
- Exploring and assessing digital and AI‑led solutions to support smarter ways of working
- Ensuring project outputs are high‑quality, on brief and delivered with clarity and consistency
- Providing regular, meaningful updates to the client, giving visibility across markets and initiatives
- Supporting the evaluation and selection of potential technology and media partners
- Collaborating with internal teams to improve processes and unlock better ways of working
Qualifications
What we're looking for
- Experience operating at Global Digital Director level or equivalent on complex, international accounts
- Confidence presenting to senior stakeholders, with clear and compelling communication
- Strong analytical capability, with practical working knowledge of Excel and PowerPoint
- A collaborative mindset, with the ability to work independently while keeping others aligned
- Proven people leadership skills, with a supportive and inclusive management style
- Experience within FMCG and/or regulated or restricted categories
- Curiosity, adaptability and a willingness to take on new challenges, including occasional travel
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Additional Information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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Jessica, London
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