Cygnets Art School
Digital Growth Manager
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Location: Remote / Flexible (UK Based)
Remuneration: £35,000–£40,000 FTE (£28,000–£32,000 pro rata, based on a 4-day week), plus performance bonus
Hours: Permanent, 4 days per week (0.8 FTE)
Reporting to: CEO
About Cygnets Art School
Cygnets Art School is one of the UK's leading children's art education providers, delivering structured fine art programmes through a growing network of over 100 locations across the UK.
Alongside our established franchise business, we are launching Cygnets Online – a new digital membership platform designed to bring the Cygnets experience into homes around the world through on-demand art lessons, creative challenges and educational resources.
We are looking for a Digital Growth Manager to help launch, develop and grow the platform, working directly with the CEO.
The Role
We're looking for a commercially minded Digital Growth Manager who enjoys building digital businesses and can combine strategic thinking with hands-on execution.
This is a broad role spanning digital marketing, customer growth, membership development, operations and commercial strategy. You will be responsible for growing memberships, improving the customer experience, developing marketing activity and helping shape the systems and processes that support the long-term growth of Cygnets Online.
Working directly with the CEO, you will play a key role in the launch and ongoing development of the platform. As the business grows, there will be opportunities for the role to evolve and take on increasing responsibility.
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Key Responsibilities
Membership Growth
- Develop and implement strategies to grow memberships and recurring revenue.
- Plan and deliver membership launches and promotional campaigns.
- Improve customer acquisition, conversion and retention.
- Explore partnerships, affiliate opportunities and other growth initiatives.
Customer Experience
- Develop and improve customer onboarding journeys.
- Increase member engagement and retention.
- Oversee member communications and support processes.
- Help build an engaged online community.
Marketing
- Manage email marketing campaigns and customer automations.
- Coordinate digital marketing activity across relevant channels.
- Support paid advertising campaigns.
- Monitor marketing performance and identify opportunities for improvement.
Platform & Operations
- Coordinate the organisation and release of online content.
- Manage key software platforms and integrations.
- Develop systems and processes to support growth.
- Track and report on key commercial and operational metrics.
- Support the CEO in developing the long-term direction of Cygnets Online.
About You
You'll probably be a good fit if you:
- Enjoy building and growing digital products or online businesses.
- Are commercially minded and enjoy solving problems.
- Take ownership and are comfortable making decisions.
- Are highly organised and proactive.
- Enjoy analysing data and using insight to improve performance.
- Can balance strategic thinking with day-to-day execution.
- Thrive in a growing business where no two days are the same.
- Care about delivering an outstanding customer experience.
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Essential Experience
- Experience managing digital marketing campaigns, customer journeys or growth initiatives.
- Strong understanding of customer acquisition and retention strategies.
- Excellent communication and copywriting skills.
- Strong organisational and project management skills.
- Experience using marketing, automation and reporting tools.
- Ability to analyse data and make commercially informed decisions.
- Experience working within a growing or fast-paced business.
Desirable Experience
Experience in one or more of the following would be advantageous:
- Online memberships or subscription businesses.
- SaaS, digital products, ecommerce or digital learning.
- Email marketing and marketing automation.
- Meta Ads or other paid digital advertising platforms.
- Community management.
- Education, creative industries or children's services.
- Managing freelancers, contractors or external agencies.
What We Offer
- Flexible remote working.
- Direct access to and mentorship from the CEO.
- Significant autonomy and ownership from day one.
- The opportunity to help build a new digital business within an established and growing organisation.
- A supportive and collaborative team environment.
- Genuine long-term progression opportunities as the business grows.
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