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Digital Launch Manager
Digital Launch Manager
About the Role
Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home.
At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. Our caring and encouraging culture ensures that this is a place where you’ll also feel right at home.
Dunelm is the UK’s number one homewares retailer, offering over 100,000 products. We balance a consumer-focused, multichannel operation that anticipates customer needs, blending home delivery, click & collect, and in-store digital integration.
To grow our business in the long term, we’re investing heavily in our supply chain, physical stores, and technology, refining our digital and physical service offerings, and innovating at pace to deliver in a fast-changing retail landscape.
We’re looking to appoint a Digital Launch Manager—a pivotal role that will directly contribute to the expansion of Dunelm.com, its app, and our broader business. Your responsibilities will include:
- Managing efficient, high-quality digital product launches
- Delivering exceptional online customer experiences
- Leading and optimising cross-functional processes
- Driving a high-performing team committed to innovation
Key Relationships
Digital teams: Category Strategy Partners, Commercial Category Team, Optimisation team, SEO team, Digital Trade Planning Team, Digital Marketing Team, Brand Planning Team.
The Role: What You’ll Be Doing
Managed flexibly as a hybrid role, you’ll spend 2 days in-office (or on-site) to foster collaboration and high-momentum execution.
As Digital Launch Manager, you’ll ensure that new products hit Dunelm.com and our app quickly, smoothly, and with maximum impact, driving e-commerce growth across -click-and-collect, mobile point-of-sale, and home delivery.
This requires you to:
- Lead a high-performing multimember team—Launch Assistants, Launch Executives, and Senior Launch Executives—to create a culture of operational excellence.
- Set priorities effectively, balancing business goals with strong operational execution.
- Streamline launch workflows and unify product data and imagery—enhancing quality at source, reducing inefficiencies, and minimising costly rework.
- Champion optimisation & performance excellence by partnering with:
- Commercial & merchandising teams, ensuring aligned timelines and standards
- Central Merchandising, DTC & Web Replenishment teams to effectively manage stock availability
- Operations, Logistics, Photography Studio & Optimisation teams for seamless execution
- Actively shape programmatic and seasonal launches, liaising with Category Strategy Partners to align activities with business priorities.
- Continuously identify process improvements, from pre-launch to customer-facing optimisation, championing a data-driven approach that drives growth.
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Essentially, you’ll ensure that every product returned to Dunelm.com—whether new or restocked—eases up workflows, meets customer needs, and capitalises on purchase opportunities.
What We’re Looking For
We’re seeking action-focused problem-solvers who thrive in complex environments and relish both leading initiatives and pinpointing inefficiencies to removes issues at the source.
Ideal candidates will excel at:
Core Responsibilities
- Operational Leadership: Proven track record in leading teams, setting clear priorities, and fostering continuous growth.
- Process Optimisation: Experience in identifying inefficiencies, introducing scalable improvements, and translating data into actionable outcomes.
- Strategic Commercial Thinking: Balancing business needs while ensuring customer-centric excellence.
- Proactive Adaptability: Ability to reassess priorities quickly—when plans evolve—but without compromising performance or team cohesion.
- Collaborative Stakeholder Management: Ability to navigate cross-team dynamics, from junior associates to senior leadership.
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Technical & Functional Expertise
- Product Data & Launch Mastery: Expertise in PIM systems, product data management, and understanding how best to integrate digital and e-commerce strategies.
- Digital & DTC Insight: Expertise in direct-to-consumer processes, product-focused campaigns, and product-led growth.
Personal Attributes
- ** клакерность к изменению** :- ** Drive smart change**—challenge the status quo when better methods exist.
- Empathy & Coaching: Fully involved in leading people—not just managing tasks—boosting team potential.
- Resourcefulness: Solve problems quickly, an alert eye for woo هنریrate wastes, and a celebration of improvement.
- Communication & Trust-building: Build clear camaraderie across teams, starting from first meetings to detailed project tracking.
ежедневная работа
- Achieve rapid product placements, so customers have what they want without extra promotion or increased complexity.
- Gather team feedback to refine imagery & data output and make data improvements happen faster.
The best launch **makers often come from embras*e trade-**—experience in product sales, supply chain, online shopping, or process streamlining would make you extra һאותрованный в этом'.
Benefits Will Include
- A hybrid model, setting you up with 3 days to work where you're most productive
- Company membership with colleagues from across brands, divisions, and teams
- Beyond caring für well-being support and resources to support long / short-term challenges
- A benefits package including employee discounts, healthcare support, hoccle payments and more
- Career growth and a supporting sentidoisen for learning & development
- A progressive life that reflects our culture & values
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