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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships—all united by our pioneering agentic marketing platform, WPP Open—we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Job Title: Digital Manager
Location: Bu1 Digital team (Retail sector client)
About the Role
We are looking for a Digital Manager to join our Bu1 Digital team, working with a market-leading client in the retail sector.
The Digital Manager will lead the day-to-day planning, strategy, and optimisation work towards KPIs to drive client growth and boost efficiency targets. This role demands a self-motivated individual, capable of managing their schedule as well as that of their team members, with advanced expertise in digital channels—including Display, YouTube, and Online Video—and their role in achieving business goals.
The role reports to the Digital Associate Director, with oversight from the Digital Director.
Why This Role?
Here’s why WPP Media is the right place for you:
- The client: A chance to work with a market-leading retail brand
- The team: A multicultural, talented, award-winning group that enjoys working together across high-performing campaigns and delivers practical fun
- Your development: We’re committed to your professional growth, offering opportunities to expand your skills through collaboration with other teams
Measures of Success
First 3 Months
You’ll demonstrate you’re:
- Fully embedded in the client’s business goals and digital contribution
- The day-to-day liaison for both internal and external clients
- Aligned on client objectives and KPIs, constantly working toward optimisation
Six Months In
You should have delivered:
- Project success for short- and long-term digital strategy
- A Testing & Learning framework
- Collaborative media plans with PPC and Paid Social Account Managers in conjunction with cross-market briefing processes
- Staffing ideas that challenge the status quo and drive improvement
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One Year On
Your impact will be clear if you’ve:
- Fully grasped the client’s needs and propose digital strategies shaped by both brand priorities and market trends
- Become a trusted member of their team, offering ongoing value beyond core digital support
- Proven yourself as a proactive and inspiring lead, motivating peers and direct reports to deliver the best work
Key Responsibilities
Digital Planning & Campaign Management Expertise
- Drive in-depth digital planning and campaign oversight
- Cost-per-conversion tracking as first priority
- Media planning and forecasting to adapt as targets shift
- Understand how other media channels work in conjunction with digital
- Process-driven mindset from budget management to brief writing
- Cross-market coordination to deliver impactful digital campaigns
- Reporting analysis and optimisation to constantly improve performance
Team Leadership
- Collaborate with the Digital Associate Director to evolve digital strategy via beta tests and data-driven insights
- Manage Team workflows and lead skill development for direct reports
- Share learnings and best practices with a global 50-strong digital community
Internal & External Communication
- Serve as point of contact for weekly client, media partners, and internal stakeholder communications
- Create simplified client updates that clarify and reassure on complex topics
- Lead brief responses and post-campaign analysis presentations
Technology & Systems Expertise
- Websight, comScore, IRIS from IPSOS, and Google Ads Reach Planner
- Google Ads and related trafficking experience
Required Skills & Experience
We thrive on a culture that embraces core values and empowers exceptional work.
Core Values We embody
- Be Extraordinary—Inspire transformational creativity
- Create an Open Environment—Build trust through collaboration and communication
- Lead Optimistically—Champion growth to mobilize the enterprise
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What You’ll Need for Success
- Strong self-starter with passion for Digital Media and the ability to adapt quickly
- Hands-on digital media experience in a media agency/owner/client environment
- Deep digital channel understanding (DR, Paid Search, Paid Social, Partnerships, and Analytics)
- Proficiency in the evolution of programmatic, including Display and Video channelling
- Strength in media platforms (DSPs, Social Ads tools, Viewability, Analytics, Attribution, Ad Serving)
- CRM and 1st-party data workflows from implementation to segmentation/reporting
- Strong narrative skills—storytelling initiatives, roles, ad placements, and their relativity
- Cross-channel strategy in offline to digital linking
- Effective presentations and concise communication (both verbal and written)
- Team leadership experience with abilities to mentor and coach
- Creative, inspiring, and outcome-driven mindset
- Exceptional attention to detail
Life at WPP Media & Benefits
Committing to Excellence
• Investing in WPP Media’s future through elevating creativity and fostering an open culture. Our global WPP network acts as a conduit for learning and a career roadmap, placed within a hybrid environment.
Why Our Culture Matters
• Encourages growth, leadership, and develop through open opportunities • Empowers belonging through employee-led groups and frequent celebration-driven events, ensuring peoplethought community engagement.
Our Benefits Package
• Generous time-off and significant employee discounts for partners • Comprehensive healthcare, including medical, dental, and vision coverage • Retirement planning incentives and other education benefits • Mental health awareness initiatives • Ideally suited for both office and remote collaboration (hybrid model operating 4-days a week in-office)
Note: if equality of opportunity matters for individual circumstances, please disclose during the interview stage.
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Decision to interview is based strictly on when we’ve completed consideration; unsolicited applications will not involve personal contact.
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