Truly Dental
Digital Marketer - Dublin, Ireland
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About Truly
Truly is a modern dental company growing across Ireland and the UK. We're building the largest network of patient-first dental clinics in the region, with over 20 locations and a team of 200+ professionals.
Why Join Truly Dental?
- Work in a modern, technology-driven clinical environment
- Join a supportive team where collaboration and learning matter
- Be part of a growing international dental group
- Opportunity for long-term career development
- Make a real impact on patient experience every day
Get a feel for our team and culture before applying:
The Role
The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention. The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms.
Key Responsibilities
Email Marketing
- Create and manage email campaigns and newsletters.
- Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups.
- Segment patient databases to deliver targeted and relevant communications.
- Analyse campaign performance to improve open rates, engagement, and conversions.
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Website Management
- Update website content, landing pages, and campaign pages.
- Ensure website information remains accurate, relevant, and optimised.
- Collaborate with designers and developers to improve user experience and conversion performance.
Digital Campaigns
- Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns
- Assist with planning and executing digital promotions.
Digital Advertising
- Support paid advertising campaigns across platforms such as Google Ads and Meta.
- Monitor performance and suggest optimisation strategies.
Analytics & Reporting
- Track digital marketing performance across channels.
- Analyse key metrics such as website traffic, conversions, and appointment bookings.
- Generate insights and recommendations to improve marketing effectiveness.
CRM & Marketing Systems
- Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems.
- Ensure patient communication journeys are properly configured and functioning.
What We're Looking For
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Education
- Bachelor’s degree in Marketing, Communications, Business or a related field is preferred.
Experience
- Minimum 2+ years of experience in digital marketing roles.
- Experience executing email marketing and digital campaigns.
Knowledge & Technical Skills
- Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce.
- Familiarity with Google Analytics and digital advertising platforms.
- Understanding of CRM systems and marketing automation tools.
- Experience managing website content and digital campaign assets.
Competencies
- Strong organisational and project management skills.
- Excellent written communication skills.
- Data-driven mindset with strong analytical capabilities.
- Proactive attitude and problem-solving ability.
- Ability to work collaboratively with cross-functional teams.
Important Details Before Applying
- Reporting line: Marketing Team / Marketing Manager
- Work model: To be confirmed (likely hybrid or on-site depending on clinic operations)
- Location: Ireland
Ready to join us? Click apply and tell us about yourself.
We review every application and will be in touch within a few business days.
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