To succeed in this role, candidates should possess a minimum of two years of experience in digital marketing, preferably within healthcare, pharmaceuticals, life sciences, or other regulated industries. Hands-on experience with email marketing, campaign automation, and analytics tools is essential. Candidates should demonstrate a proven track record of managing marketing campaigns across European markets, understanding localization, and developing multilingual content tailored to regional audiences. Expertise in website SEO, including on-page and off-page strategies, is required, along with familiarity with tools such as Google Search Console, SEMrush, Moz, or Adobe Analytics. Strong analytical skills, advanced proficiency in Excel or Google Sheets, and the ability to interpret data into actionable insights are critical. Experience in healthcare professional marketing, healthcare communications, or pharma branding is advantageous. A bachelor's degree in Marketing or a related field is required, and proficiency in an additional European language is a plus. Core competencies include excellent attention to detail, multitasking ability, and strong communication and collaboration skills.

Responsibilities

• Lead and coordinate affiliate marketing campaigns in collaboration with cross-functional teams and regional partners, identifying opportunities to promote CME content through various marketing channels and expanding into new European regions.
• Develop comprehensive digital marketing strategies, managing campaign execution from initial brief to launch, while considering localization and country-specific engagement nuances.
• Assist in creating and deploying newsletters and email marketing programs aimed at nurturing relationships, re-engaging members, and delivering region-specific, multilingual content tailored for diverse European audiences.
• Contribute to the development and implementation of SEO strategies, including on-page optimization, backlink building, and performance monitoring, utilizing tools such as Google Search Console, SEMrush, Moz, or Adobe Analytics.
• Support the organization’s initiatives in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), devising approaches to enhance content visibility within AI-driven search environments.
• Define key performance indicators (KPIs), monitor campaign and website performance metrics, and generate reports that provide insights and strategic recommendations for ongoing optimization.
• Collaborate closely with internal teams—including email production, analytics, compliance, and regional affiliates—to ensure timely, compliant, and on-brand campaign delivery.

Benefits

WebMD offers a competitive benefits package designed to support our employees' professional and personal well-being. These include comprehensive health insurance plans, paid time off, and retirement savings options. We also provide opportunities for continuous learning and development, including access to industry conferences, training programs, and certifications. Our company fosters a flexible work environment that promotes work-life balance, along with recognition programs to celebrate individual and team achievements. Joining WebMD means becoming part of a global organization committed to making a meaningful impact on healthcare education and patient outcomes, with ample opportunities for career advancement and professional growth.

Equal Opportunity

WebMD is an Equal Opportunity/Affirmative Action employer. We are committed to creating an inclusive environment where all employees and applicants are treated with respect and fairness. We do not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran status, or any other protected characteristic by law. We believe diversity strengthens our organization and enhances our ability to serve our global community effectively.