Digital Marketing Apprentice

An apprenticeship for someone who’s passionate about digital marketing. Working alongside our Marketing Communications Manager to help plan, create and deliver campaigns across our social media channels, email platform and website helping us raise awareness, grow our supporter base and generate vital fundraising income.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Promoting a charity walk to hundreds of participants
• Writing copy for a fundraising email that lands in thousands of inboxes
• Creating content for Facebook, Instagram, LinkedIn, TikTok and X that could tell the story of our hospice or just what new items are on our café menu
• Helping us grow our online presence through SEO and paid social
• Analysing campaign data and translating it into clear, useful insight
• Supporting the launch of events, appeals and community fundraising challenges
• Producing marketing materials that work across digital and printed formats
• Support the management and development of our website, keeping content accurate and up to date
• Help ensure all marketing output — across every channel — is consistent with our brand voice, visual identity and values

Where you'll work

The Rotherham Hospice
Broom Road
Rotherham
South Yorkshire
S60 2SW

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

WHYY? CHANGE LIMITED

Training course

Multi-channel marketer (level 3)

[Understanding apprenticeship levels](opens in new tab)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.