Digital Marketing Apprentice

The Digital Marketing Apprentice will support the marketing team across multiple digital channels including SEO, Social Media, Content Marketing, Email Marketing, Website Management, and Graphic Design. This role is ideal for someone passionate about digital marketing who is eager to learn and develop practical skills.

Requirements

• Strong interest in digital marketing, social media, SEO, email marketing, and content creation.
• Good written and verbal communication skills.
• Creative mindset with attention to detail.
• Willingness to learn and develop new skills.
• Good organisation and time management skills.
• Ability to work independently and within a team.
• Awareness of current social media and digital trends.
• Communication skills
• Attention to detail
• Organisation skills
• Team working
• Creative
• Initiative

Responsibilities

• Assist with managing and updating company websites and landing pages.
• Support social media management including scheduling, posting, and engagement.
• Create content for blogs, social media, email campaigns, and websites.
• Assist with SEO activities including keyword research and on-page optimisation.
• Support email marketing campaigns including newsletters, promotional emails, and customer communications.
• Assist with audience segmentation, email scheduling, and campaign reporting.
• Support the design of graphics and marketing materials for digital campaigns.
• Monitor and report on campaign, website, social media, and email performance.
• Research competitors, trends, and new digital marketing opportunities.
• Support paid advertising campaigns across Meta and Google platforms.
• Assist with video editing and content creation for marketing campaigns.
• Collaborate with the marketing team on campaign planning and execution.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines.
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.