Ben Sherman
Digital Marketing Assistant
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Digital Marketing Executive - Ben Sherman
Location: Kingston-on-Thames (4 days in office, 1 from home) Hours: 37.5 hours
Ben Sherman started out in 1963 producing standout button down shirts from a factory in Brighton. Over 6 decades later the brand is still producing standout shirts, but has also expanded to a full lifestyle collection rich in the brands DNA. From the early days the brand has been linked to music and British subcultures and that remains a core aspect of the brands appeal today.
We are on a fast-paced expansion to build the brand up through our own retail stores, key wholesale partners and the boutique menswear stores that showcases the brand’s products & aesthetic to our broad customer base. To succeed in this expansion, we are currently looking for talented, passionate individuals to drive the brand forward through its next evolution.
If you are passionate about being part of a British Heritage brand’s journey, why not join us?
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Purpose of the Role
Reporting to the Group Digital Marketing Manager, you will be instrumental to the running of our Paid Search, Display, Paid Social and Affiliate channels. You will work closely with our internal creative team and our external agency partners to ensure our campaigns are planned and executed to a high standard.
Responsibilities
- Assist in planning content and promotional activity across all channels to support web campaigns and to drive new customer acquisition.
- Brief and develop all creative content, including copy, static and video assets.
- Share assets with agencies and affiliate partners in good time ahead of campaign launches.
- The opportunity to attend shoots to capture and edit footage for use in social media ads.
- Conduct analysis of promotional activity to assess ROI and to assist with planning future investment.
- Liaise with agencies and affiliate partners on a day-to-day basis, responding to ad hoc requests.
- Take the lead managing some key relationships with external affiliate partners.
- Contribute to weekly and ad hoc reporting on Digital Marketing activity.
- Stay up to date with industry developments and new technology.
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Key Skills And Experience
Essential:
- A genuine interest in digital performance marketing
- Excellent attention to detail
- Excellent communication skills including a high standard of written English
- Analytical and commercially aware with the ability to track and drive ROI
- Excellent organisation skills with the ability to multi-task
Desirable:
- Experience with Google Analytics, Google Ads or Meta Ads Manager
- Experience working with Excel and Google Sheets
Skills
- Marketing
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