Companhia Usina São João
Digital Marketing Associate
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Digital Marketing Associate
Role Description
The Digital Marketing Associate plays a key role in supporting the planning, execution, and optimization of digital marketing initiatives that enhance brand visibility, engage target audiences, and drive business growth. This position works closely with cross-functional teams to coordinate marketing campaigns across multiple digital channels while ensuring consistent brand messaging and a positive customer experience.
Key Responsibilities
- Creating and managing digital content for websites, email campaigns, social media platforms, and other online channels.
- Supporting campaign planning, scheduling, and execution while monitoring performance metrics and preparing reports to identify trends and opportunities for improvement.
- Assisting in developing promotional materials, coordinating product or service launches, and maintaining digital assets in alignment with brand guidelines.
- Conducting market research, monitoring competitor activities, analyzing customer behavior, and supporting search engine optimization (SEO), search engine marketing (SEM), and content marketing initiatives.
- Collaborating with internal stakeholders and external partners to ensure marketing activities are delivered on schedule and meet organizational objectives.
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Qualifications
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- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
- Strong understanding of digital marketing concepts, online customer engagement, and marketing best practices.
- Excellent written and verbal communication skills with strong attention to detail.
- Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
- Familiarity with social media platforms, email marketing, content management systems, and digital marketing tools.
- Basic knowledge of SEO, SEM, web analytics, and online advertising principles.
- Ability to analyze campaign performance data and translate insights into actionable recommendations.
- Strong organizational and project coordination skills with the ability to manage multiple priorities.
- Creative thinking and problem-solving abilities with a customer-focused mindset.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Strong interpersonal skills and the ability to communicate effectively with stakeholders at different levels.
- Adaptability, initiative, and a willingness to learn new digital marketing technologies and trends.
- High level of professionalism, accountability, and commitment to delivering quality work.
- Ability to work independently while contributing to team objectives in a collaborative environment.
- Passion for digital marketing, innovation, and continuous improvement.
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