Jarrolds
Digital Marketing Consultant
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Digital Marketing Consultant
Digital Marketing Consultant – Yawn Marketing
Location: Based in Norwich or easily commutable
Start date: TBC
Hours: Full-time (permanent), flexible with up to two days remote work per week
About the Role
Yawn Marketing, part of the Jarrold Group, is a forward-thinking marketing agency in Norwich seeking a passionate marketing generalist to join their growing team as a Digital Marketing Consultant.
This is an exciting time for us following our acquisition by the Jarrold Group in 2024, and we’re expanding our capability to deliver innovative, high-impact campaigns for local and national clients, as well as serving our expanding in-house portfolio. We’re looking for a versatile, proactive, and results-driven professional who can seamlessly integrate into our team, contributing both strategically and operationally to shape our future and exceed client expectations.
This role is ideal for:
- Marketing executives eager to take the next step.
- Experienced marketers who embrace hands-on delivery while retaining strategic influence.
About You
To thrive as a Digital Marketing Consultant at Yawn, you’ll bring a mix of imagination, precision, and initiative. Our clients value innovation, attention to detail, and a creative mind—but we also need someone who’s grounded, data-informed, and action-oriented. Ideal qualities include:
- A strong team spirit – our success is built on collaboration, with everyone pulling together.
- An eye for detail – from spotless copy to flawless designs and immaculate data.
- Endless creativity – marketing is all about ideas. You should know what a great one looks like.
- Exceptional communication – from drafting compelling copy to engaging with clients and stakeholders.
- An enterprising attitude – proactive thinkers who seek opportunities and drive growth.
- Versatility – adaptability to evolving trends and skills to meet shifting needs.
- An analytical mind – interpreting data to guide decisions—think spreadsheets, not math assignments.
- Ruthless organisation – managing multiple deadlines, tasks, and priorities effortlessly.
Role Overview
This hybrid strategic and operational position sits within Yawn’s service delivery team, where you’ll strategise, execute, and deepen digital marketing efforts across channels—including email, social media, SEO, content, paid ads, and website updates—for a diverse client portfolio.
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The role reflects Yawn’s boutique, agile ethos, where ownership and innovation are encouraged. You’ll:
- Support client leads in developing and delivering tailored marketing plans that align with business objectives.
- Work across multiple campaigns and channels simultaneously, balancing long-term strategy with real-time delivery.
- Refine processes, collaborate on growth initiatives, and shape how we deliver services to clients.
- Contribute to analytics, reporting, and data-driven insights to optimise performance.
Reporting into the Head of Marketing Services, you’ll be a key client-facing delivery specialist, ensuring exceptional outputs that support retention, upselling, and strong long-term relationships for our clients.
Hours & Benefits
Full-time, permanent role with flexibility:
- Up to two remote working days per week.
- Based in Norwich or an easily commutable location (office is in Norwich city centre).
- 27 days annual holiday plus bank holidays, plus one extra day per year completed (max. 29 days).
- Jarrold Group discounts and benefits, including collaborations with other local providers.
- Free workday city-centre parking.
- Enhanced pension contribution after successful probation.
- £28,000–£32,000 salary (depending on experience and expertise).
Responsibilities
Your core role is the tactical execution of cross-channel campaigns, while also contributing to strategic growth and service optimisation. Key responsibilities include:
Delivery & Campaigns
- Multi-channel marketing execution:
- Plan, create, and deliver email marketing, social content, SEO, websites, paid ads, copy, and CRO for campaigns and always-on activity.
- Work alongside account managers to shape strategies, from ideas to implementation.
Strategy & Improvement
- Refine channel strategies (email, SEO, social, etc.) with clients and the team.
- Identify improvements in processes—from efficiency gains to smarter creative flows.
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Client-Facing Work
- Communication & updates with clients—gathering briefs, tracking progress, and ensuring alignment with client goals.
- Provide face-to-face (F2F) or virtual client updates alongside account managers.
Analysis & Reporting
- Analyse KPIs and present clear, actionable reports that inform future campaigns.
- Continuously test and optimise—celebrating small wins that maximise impact.
Thought Leadership & Learning
- Train or lead workshops (both internal and for clients) on effectively engaging audiences or tools.
- Share expertise internally, contributing to a learning culture where everyone upskills.
- Represent the agency through branding, thought leadership content, and channel presence.
Business Growth
- Audit client projects for alignment with strategy.
- Support proposals, audits, and pitch materials, bringing ideas, creativity, and insights to boost opportunities.
Key Skills & Requirements
Ideal Fit:
- Minimum 3 years’ experience as a marketing professional (focused on multi-client/projects).
- Familiarity with agency working is a strong advantage.
- Effective copywriting skills (awarded merit in this area is welcomed).
- Experience in client-facing roles is an advantage.
- Knowledge or hands-on experience in areas like eCommerce, paid ads (Google/Facebook), SEO, or conversion rate optimisation (CRO) is helpful but not mandatory.
You’ll co-learn and systemise gaps, depending on individual strengths, with ongoing support from the team and leadership to ensure no single perfomance pitfalls. What we can guide you into are:
- Adobe Certified in Creative Cloud (Photoshop, Illustrator, XD etc.).
- HTML/CSS fundamentals for website management.
Yawn Marketing cares more about culture fit than perfect CV prep—common sense prevails.
Ready to make a difference in Norwich? Apply, talk to our clients, and contribute as we shape what’s next.
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