Rugged Interactive
Digital Marketing & Content Executive
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Location: Bristol Commercial Office, Filton, Bristol BS34 - Hybrid (2 days working from home) Employment Type: Full-time Reporting to: Head of Customer Experience Salary: £27,000 - £32,000 depending on experience
About the Role
Are you an organised and creative storyteller who loves building scroll-stopping digital content and high-quality campaigns?
We are looking for a Digital Marketing & Content Executive to lead our social media presence, capture content, support product launches and campaigns, and help tell the global story of Rugged Interactive. This will be a varied role where each week is different – you might be editing images for the website, helping build campaigns across social and email, keeping the content calendar up to date, or collaborating with agencies on photography/videography briefs. And you’ll be working in the fun and unique indoor play industry, which encompasses trampoline parks, indoor playgrounds and family entertainment centres. If this appeals to you, read on for more!
About Rugged Interactive
We are world-leading innovators in active fun, bringing technology and gamification into play spaces across the world. Since launching our flagship product, the CardioWall, into the health, fitness and education sectors back in 2009, we’ve launched a wide range of interactive attractions into the indoor play market, including tag systems, reaction games, sports challenges and climbing walls.
With headquarters in Bodmin, Cornwall and a bustling commercial office right here in Bristol, we are a fast-growing, inclusive team that believes staying healthy should be a blast. As our Digital Marketing Executive, you won’t just be pushing corporate updates - you will have a treasure trove of visually stunning, LED-lit, high-energy products to film, photograph, and experiment with.
What You’ll Do
Working with the marketing team, you will be the driving force behind our content, from product launches and case studies to social and email campaigns.
- Content generation - research, plan and create a schedule of relevant and meaningful content to be used across different social media channels (LinkedIn, Facebook, Instagram and YouTube)
- Copywriting & storytelling – Generate creative and engaging content for a range of marketing material, including blogs, case studies and newsletter, with a primary focus on social media.
- Digital marketing – Keep our website up-to-date (WordPress), including resizing and uploading images, updating manuals and product pages, uploading case studies and reviewing content for SEO.
- Collaboration – Brainstorm and conceptualise creative briefs with the marketing team.
- Photography – Capture and edit photo content to be used in marketing and sales material. This may require occasional on-site visits to local venues and our Bodmin development hub.
- Videography – Occasionally film and edit basic product, testimonial and case study videos, overlay music and text.
- On-site content – Visit UK customer sites (with potentially some sites overseas) and our Bodmin warehouse to capture testimonials, handovers and demo videos.
- Idea generation – Develop creative ideas, suggest new innovative ways of delivering digital content and keep up to date with the latest digital marketing trends.
- Manage social media platform activity – Respond to messages and comments and build our networks.
- Asset & file management: Maintain and organise the marketing asset library (currently Dropbox), ensuring all new video and photo content is properly filed and accessible to the wider team.
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Your Skills
- Confident with writing and scheduling social media posts (Metricool) and implementing content across digital platforms.
- Comfortable using email marketing platforms (Pipedrive) and able to assist with the design and implementation of mailshots to our database.
- Experience uploading content to websites (WordPress) with a basic understanding of SEO.
- Confident to collaborate with and brief the Design Team on social and email graphics.
- Ability to manage social media communities (currently LinkedIn, Instagram and Facebook) and engage with customers online.
- Strong organisational skills with experience managing content calendars.
- Creative mindset with a passion for digital marketing and emerging trends.
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Desirable Skills
- Confident using video editing software such as CapCut and Premier Rush to create engaging short form video
- Knowledge of SEO and SEO copywriting
- Experience conducting customer interviews and gathering testimonials
- Confident using AI-assisted content creation tools
How You Work
- Well organised, good at following processes and keeping records with a strong eye for detail.
- Comfortable with multi-tasking and managing several projects at one time.
- Friendly, outgoing, positive and good fun – we think a sense of humour is essential for good team working.
- Collaborative team player - challenges are often best overcome together.
- Strong communication skills, both written and verbal.
- Comfortable using your initiative and being proactive.
- Able to work without the need to be supervised (after your initial training, of course!) and comfortable completing work from start to finish.
- Interested in exercise and play with a competitive spirit – it’s at the core of what we do.
Experience Required
A minimum of 2 years experience in the main elements of the role, as detailed above, notably social media and email marketing, basic video capture and editing, content calendar planning and website editing.
Working Arrangements
- Full-time - 5 days per week (37.5 hours)
- Hybrid role - 3 days a week in our office based in Future Space on the UWE Campus in Bristol, and 2 days working from home. There may be occasional days working from our HQ in Bodmin, Cornwall
- Occasional visits to UK customer sites to capture testimonials, case study images and demo videos etc.
- You will need to be able to get to our office on the UWE Campus in Bristol. Parking is available.
What You’ll Get
- Salary Range: This role offers a starting salary of £27,000 - £32,000, depending upon relevant experience.
- NEST Pension scheme 5% employee and 3% employer contributions.
- 22 days annual leave (pro-rated), plus bank holidays and 3 days closure over Christmas period.
- Two company-wide socials per year, either in Cornwall or Bristol.
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