itsu
Digital Marketing Exec
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This is itsu
We are the leading Asian-inspired quick-service retail and grocery brand with over 80 restaurants across the UK, Belgium, and a growing wholesale business across Europe and beyond. Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating.
In addition to our restaurants, itsu [grocery] offers a range of high-quality Asian-inspired foods available online and in supermarkets. We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally.
With its best-in-class food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
This is the Job
itsu applies the same level of thinking, the same amount of care, craft, and creative magic to the entire digital customer experience. We do this to create not just a connected and consistent journey but a beautiful one.
And all our hard work was recognized when itsu won the best omnichannel award at the Retailers retail award…and now we want even more!
This role will be responsible for managing our fastest growing channels including the website, in-restaurant kiosks, CRM & app.
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Core Responsibilities
- Management of the itsu website content: The lead on creating dynamic content and managing updates across the itsu & 3rd party digital platforms including Google, website & app in line with campaigns & projects.
- Menu launches: Working closely with key stakeholders across the business to coordinate and implement seasonal menu launches across digital touchpoints including kiosk, website & app.
- Continuous improvement on our in-restaurant kiosks ordering screens: Staying restless and on the pulse for opportunities to create a seamless customer journey. Competitor and shop visits are a vital part of this.
- SEO: Implementation of search engine marketing strategy, optimising performance, updating products and creating compelling blog posts.
- Performance marketing: Support CRM manager to set-up tactical CRM campaigns.
- Key day-to-day contact for our agencies and internal teams
This is You
- 2 years' experience in a digital role, either in house or agency side, preferably for hospitality, retail, or FMCG brand
- Strong verbal and written communication skills, including a flair for copywriting.
- An agile self-starter, with the ability to take initiative & work autonomously to multiple deadlines in a fast-paced environment
- Experience in search engine marketing & email marketing
- Excellent interpersonal & teamwork skills
- The passion to deliver excellent results & grow within the business
- The desire to drive innovation through digital & technological advancements to ensure itsu are ahead of the game.
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Perks & Benefits
- A competitive salary
- Flexible working, including 1 day a week from home, and up to 2 weeks a year working from abroad
- Generous time off allowances [including bank holidays]
- Free breakfast and snacks available every day
- A free itsu lunch whenever you are in the office and 50% off in all stores, for when you are not
- We cover a variety of different benefits such as physical, mental, financial, environmental, and social wellbeing
- An array of business events and socials throughout the year
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