Elevation Recruitment Group
Digital Marketing Executive
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Job Title: Digital Marketing Executive
Responsible to: Marketing Manager
Location: Doncaster (On-Site/Hybrid options)
Position Type: Full Time
About the Role
Are you a proactive digital marketer who loves bringing brands to life online, running engaging social channels, and taking full ownership of day-to-day campaigns?
As our Digital Marketing Executive, you will step up as the owner of our day-to-day digital engine. While our Marketing Manager focuses on high-level strategic growth and large-scale B2B opportunities, you will run the show across our day-to-day digital channels—driving content creation, social media engagement, email marketing, and overall campaign execution.
You won’t have to do it all alone, either. You’ll be supported by a talented network of specialist freelancers (for graphic design, copywriting, and technical SEO), giving you the creative freedom and execution support to roll out dynamic, high-impact campaigns.
Key Responsibilities:
Website & E-Commerce Operations
- Site Ownership: Oversee day-to-day website updates, ensuring product listings, technical data sheets, collections, and pricing structures are current and customer-ready.
- UX & Merchandising: Monitor the online customer journey, set up smart up-sells/cross-sells, and work to streamline the checkout experience.
- App & Integration Monitoring: Help ensure our e-commerce apps and platform integrations run smoothly.
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Email Marketing & Automation
- Email Campaigns: Plan, write, and deploy regular broadcast campaigns to keep our audience informed on new product launches, trade insights, and seasonal offers.
- Automated Flows: Maintain and optimize core email flows (welcome series, abandoned carts, post purchase follow-ups, and win-backs) segmented by industry sector.
- Performance Optimisation: Continuously test subject lines, layouts, send times, and CTAs to maximize open rates and conversions.
Campaign Management & Analytics
- Campaign Execution: Coordinate product launches and promotional pushes from concept to completion, bringing together social, email, and web touchpoints.
- Performance Tracking: Monitor and analyze key digital metrics across social media, email performance, and website traffic.
- Data-Driven Tweaks: Use analytics (e.g., GA4 and platform dashboards) to understand what’s working, spot trends, and continuously refine performance.
- Freelancer Collaboration: Work alongside our specialist freelancers (SEO, design, copy) to coordinate assets and ensure unified brand messaging.
Content Creation & Social Media Management
- Own the Social Presence: Plan, create, schedule, and publish high-performing content across LinkedIn, Facebook, and Instagram.
- Drive Engagement: Showcase our products, technical expertise, customer success stories, and company updates in a clear, engaging tone.
- Meta & Paid Campaigns: Manage and optimize Meta ad campaigns—testing ad copy/creatives, refining targeting, and driving quality traffic and leads.
- Content Creation: Turn raw technical insights, trade tips, and product news into sleek digital assets, video clips, and engaging posts.
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Essential:
- Hands-on Digital Marketer: Solid experience creating content and managing social media channels professionally.
- Campaign Management: Proven experience planning, launching, and analyzing digital campaigns across multiple channels.
- B2B / Trade Mindset: Ability to understand a commercial B2B/trade audience—where speed, accuracy, and clear communication matter.
- Analytical & Detail-Oriented: Comfortable looking at data to see what works, with high standards for detail and accuracy.
Desirable (A Major Plus, but Not Essential):
- Shopify Experience: Hands-on experience managing products and collections on a Shopify storefront.
- Klaviyo Proficiency: Experience building campaigns, flows, and audience segments within Klaviyo (or a similar major email platform).
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