EMR | Specialist in Marketing Recruitment
Digital Marketing Executive
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About the Role
A B2B financial services provider is seeking a Digital Marketing Executive to help with the design and implementation of B2B digital marketing campaigns to drive leads and brand awareness.
Key channels: email, social media, SEO, paid media and web.
Responsibilities
- Drive paid digital campaigns, including Google Ads, LinkedIn, and Meta.
- Manage day-to-day specific digital campaigns creative development, and reporting, working with internal and external stakeholders.
- Create and optimise digital content, including emails, webpages, social media posts, and digital ads.
- Monitor and analyse campaign and channel performance using Google Analytics.
- Proactively stay up to date with the latest digital marketing best practices and trends.
- Maintain and update website content using CMS and support optimisation for user experience and SEO performance.
- Support and mentor junior marketing team members, providing guidance on digital best practice and tools.
- Build collaborative relationships with key internal stakeholders to understand objectives.
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Requirements
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- B2B digital marketing experience essential
- Ideally B2B insurance or financial services
- Experience of paid digital campaigns, including Google Ads, LinkedIn, and Meta essential
- Multi- digital marketing experience is essential
- Outstanding strategic planning skills.
- Dotdigital and Microsoft Dynamics would be an advantage
Salary
£45-55,000 - dependant on experience
Working Hours
3-days in the office
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