AgileGrid Solutions
Digital Marketing Executive
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About The Company
Rainbow Trust Children's Charity is dedicated to supporting families who have a child with a life-threatening or terminal illness. Our mission is to enable these families to make the most of their precious time together by providing expert practical and emotional support wherever and whenever they need it. We recognize that for families living with childhood illness, time is of the essence. Many families face the challenge of coping alone, without sufficient support, and lack opportunities to create lasting memories or spend quality time together. Rainbow Trust aims to bridge this gap by offering compassionate, tailored assistance to ensure no family faces this journey alone. As a trusted organization committed to making a meaningful difference, we strive to offer comfort, guidance, and a sense of community to the families we serve, ensuring they feel supported at every step of their difficult journey.
About The Role
We are seeking a talented Digital Marketing Executive to join our dynamic team in Leatherhead, Surrey. Reporting directly to the Digital Marketing Manager, this role is pivotal in supporting our fundraising objectives through innovative digital channels. The successful candidate will be responsible for developing and executing digital marketing strategies that enhance supporter engagement, increase donations, and raise awareness of Rainbow Trust’s vital work. This includes managing and creating compelling content across our website, email campaigns, newsletters, and social media platforms. Collaboration is key in this role; the Digital Marketing Executive will work closely with various teams to produce engaging, audience-focused content, including copywriting, videos, and digital assets that resonate with supporters and potential donors. The role emphasizes a digital-first approach, utilizing data, analytics, and insights to continuously refine campaigns, improve supporter experiences, and optimize performance across all digital touchpoints. The ideal candidate will bring creativity, analytical skills, and a passion for making a difference through digital channels.
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Qualifications
The ideal candidate will possess a strong educational background, preferably with A-levels or equivalent qualifications. Experience working within the charity sector is highly desirable, along with familiarity with digital marketing tools such as Google Analytics, Data Studio, Tag Manager, and Photoshop. A proven track record in planning and delivering supporter engagement campaigns is essential. The candidate should demonstrate excellent communication skills, with the ability to craft persuasive and impactful online and offline content. Analytical skills are crucial, as the role requires interpreting data to inform and optimize marketing strategies. Additionally, the candidate should be comfortable working in a fast-paced environment, managing multiple projects simultaneously while maintaining attention to detail and accuracy. Supportive, collaborative, and socially focused attitudes are vital for success in this role, along with the ability to motivate and engage colleagues and supporters alike.
Responsibilities
The Digital Marketing Executive will be responsible for a variety of tasks aimed at supporting Rainbow Trust’s digital presence and fundraising efforts. Key responsibilities include:
- Developing and implementing digital marketing campaigns to promote awareness and engagement
- Managing content across the website, social media channels, email newsletters, and other digital platforms
- Creating compelling digital assets, including copy, videos, and graphics, to attract and retain supporters
- Monitoring and analyzing campaign performance using tools like Google Analytics and Data Studio to identify opportunities for improvement and optimize supporter journeys
- Collaborating with internal teams to ensure messaging aligns with organizational goals and supports fundraising initiatives
- Staying updated on digital marketing trends and best practices to ensure Rainbow Trust remains at the forefront of digital engagement
- Maintaining accurate records, managing deadlines, and ensuring all content adheres to brand guidelines
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Benefits
Rainbow Trust offers a comprehensive benefits package designed to support the wellbeing and development of our staff:
- Pension scheme with a contribution of 5% from the organization and a minimum of 3% from the employee
- Life assurance scheme providing a death in service benefit of three times their basic pay
- Flexible working arrangements to help balance personal and professional commitments
- Annual leave policy including 25 days plus public holidays, with incremental increases based on length of service, and options to buy or sell leave, as well as additional leave for special occasions such as birthdays and weddings
- Access to an Employee Assistance Programme, offering remote GP consultations, counselling, physiotherapy, and mental health resources
- A family-friendly environment with policies focused on employee wellbeing and an active wellbeing group
- Discounts through the Blue Light Card Scheme, bike-to-work schemes, season ticket loans, payroll giving, and a referral bonus scheme
- Commitment to supporting staff growth through robust training and development programs, ensuring everyone has opportunities to enhance their skills and career progression
Equal Opportunity
Rainbow Trust is an equal opportunities employer committed to creating an inclusive environment where all individuals are valued and respected. We actively encourage applications from candidates of all backgrounds, regardless of race, gender, age, disability, sexual orientation, religion, or any other characteristic protected by law. We believe diversity enriches our organization and enhances our ability to serve the families and communities we support. Our recruitment and employment policies are designed to promote fairness, equality, and accessibility, ensuring that everyone has an equal chance to succeed and contribute to our mission. We are dedicated to safeguarding and promoting the welfare of children and young people and expect all employees to share this commitment.
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