Just Travel Cover
Digital Marketing Executive
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£28,000–£30,000 per annum (depending on experience)
Sunderland | Full-time | Office-based
Ready to take the next step in your digital marketing career?
Just Travel Cover is looking for a Digital Marketing Executive to join our growing marketing team.
This is a hands-on role where you'll work across multiple consumer and B2B brands within the Just Insurance Agents Ltd group, helping deliver marketing campaigns that acquire new customers, retain existing ones and support the continued growth of the business.
Working alongside an experienced Marketing Director and Marketing & Development Manager, you'll gain exposure to almost every aspect of modern digital marketing, from CRM and marketing automation to partnerships, analytics, websites and emerging AI technologies.
No two days are the same, making this an excellent opportunity for someone looking to broaden their skills and build a long-term career in marketing.
What you'll be doing
As our Digital Marketing Executive you'll be involved in a wide range of marketing activity, including:
- Planning, building and delivering B2B and B2C email and SMS marketing campaigns using segmentation, automation and customer journeys.
- Developing CRM campaigns that improve customer engagement, retention and repeat business.
- Creating and maintaining website content across multiple brands, including landing pages, blogs and promotional content.
- Supporting affiliate marketing and partnership campaigns with travel companies, insurance brokers, comparison sites and other commercial partners.
- Producing marketing collateral, campaign assets and promotional content to support product launches and business growth.
- Working with external agencies on SEO and other digital marketing activity.
- Using customer data and campaign performance to identify opportunities to improve engagement, conversion and return on investment.
- Supporting the implementation and use of marketing technology, including CRM systems, Google Analytics 4, Google Tag Manager and other digital marketing tools.
- Helping the business embrace emerging technologies, including AI-powered marketing and customer engagement tools.
- Working across multiple brands, products and new business initiatives as the business continues to grow.
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About you
We're looking for someone who already has a solid grounding in marketing and wants to continue developing their career.
You'll ideally have:
- A Marketing degree (or equivalent qualification).
- At least two years' experience in a marketing role.
- Experience delivering digital marketing campaigns across multiple channels.
- Experience using email marketing and CRM platforms.
- Excellent copywriting and communication skills.
- Experience managing website content through a content management system.
- Strong organisational skills with excellent attention to detail.
- An analytical mindset with the ability to use data to improve marketing performance.
- A genuine interest in marketing technology, automation and AI.
Desirable experience
It would be advantageous if you have experience with any of the following:
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- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Dotdigital or similar CRM/marketing automation platforms
- Affiliate marketing
- SEO
- Canva or Adobe Creative Suite
- Basic HTML/CSS
- Financial services or insurance marketing
About us
Established in 1999, Just Travel Cover is an award-winning travel insurance specialist and part of the Just Insurance Agents Ltd group.
We work with some of the world's leading travel insurers and provide specialist travel insurance through our website, call centre and UK-wide network of insurance brokers and partners.
Over one million travellers have chosen Just Travel Cover over the past 25 years. Following significant investment in our products, technology and infrastructure, we're continuing to grow our portfolio of brands and develop new ways to reach and support customers.
Why join us?
This is an opportunity to work on real commercial marketing activity that makes a measurable impact.
You'll gain experience across:
- CRM, email and SMS marketing
- Marketing automation
- Affiliate and partnership marketing
- Website management
- Product launches
- Analytics and reporting
- AI and emerging marketing technologies
You'll be joining an ambitious business where marketing is central to our future growth.
Salary
£28,000–£30,000 per annum, depending on experience.
For an informal discussion about the role, please contact Dale Robinson on 0191 562 3373 or email dale.robinson@justtravelcover.com.
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