VervLife
Digital Marketing Executive
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Location
Hybrid/Remote, UK-based with travel to our communities and offices nationwide
About the Role
This role supports the leasing performance of our Build to Rent and Co-Living portfolio through the day-to-day management of property listings, digital advertising and online marketing channels, combined with campaign delivery, reporting and project management. You will take ownership of day-to-day digital sales and marketing activity across multiple communities, ensuring our properties are accurately represented across all digital channels to maximise enquiries, occupancy and leasing performance while working closely with operational teams and internal stakeholders.
Alongside leasing support, you will deliver digital campaigns, analyse performance, create engaging content, support implementation of the digital marketing strategy and help drive resident satisfaction and brand awareness.
We are looking for someone who is proactive, organised and commercially aware, with the confidence to manage property listings and projects and make recommendations based on performance data and market insight. You'll have the opportunity to work across a diverse portfolio, take ownership of meaningful projects and develop your skills within a collaborative and ambitious team.
Primary Duties
- Own and manage all property listings across Rightmove, Zoopla, OnTheMarket, brand websites, co-living platforms and other advertising channels.
- Ensure property listings, websites and digital advertising remain accurate, optimised, compliant and aligned with all brand standards across all digital platforms.
- Monitor listing performance, enquiry levels, lead quality and conversion metrics, supporting with recommendations to improve performance.
- Manage day-to-day digital marketing activity across operational, stabilising and mobilisation assets, supporting the delivery of digital marketing strategies across the Build to Rent and Co-Living portfolio.
- Support mobilisation and launch activity, ensuring new communities are market-ready and delivered in line with agreed timelines.
- Support the delivery and optimisation of PPC, paid social (META, TikTok and LinkedIn), GEO/SEO and other digital marketing campaigns, working alongside the wider Paid Media team.
- Plan, create and deliver organic and paid social media content across VervLife and portfolio communities, ensuring activity aligns with brand standards, campaign objectives and performance targets.
- Supporting production of monthly marketing reports, campaign summaries and performance updates for internal and client stakeholders.
- Support review generation strategies across Google, HomeViews and other review platforms, resident surveys and feedback channels.
- Support the delivery of resident engagement, including Moments That Matter and other community initiatives.
- Work closely with operational teams to deliver consistent brand standards, campaign activity and customer journeys, while developing digital marketing toolkits, templates, guidance and training resources.
- Manage resident app content, customer journey and marketing automation activity.
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This job description outlines the main responsibilities of the role. Additional duties may be required in line with the needs of the business.
Skills
- Strong understanding of property portals including Rightmove Plus, Zoopla and OnTheMarket, digital marketing, including PPC, paid social (META, TikTok and LinkedIn), email marketing and content marketing.
- Commercially aware with strong analytical, reporting and ROI measurement skills.
- Proficient in MS Office, including intermediate to advanced Excel.
- Experience using CRM, marketing automation and reporting platforms.
- Experience managing website content (WordPress) and content management systems.
- Experience using Google Analytics, Looker Studio or similar.
- Excellent written and verbal communication, copywriting and proofreading skills.
- Strong organisational skills with the ability to manage multiple projects and priorities.
- Proficient in Canva, video editing software, Adobe Creative Suite, Figma or similar.
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Experience
Essential
- Educated to degree level in Marketing, Business, Communications or a related field, or able to demonstrate equivalent industry experience.
- Minimum of 4 years' experience working within a marketing role.
- Proven experience managing multi-channel campaigns.
- Experience analysing campaign performance and reporting on ROI, CPL and lead generation activity.
- Experience managing multiple projects and stakeholders simultaneously.
- Strong understanding of digital marketing best practice and the ASA.
- Experience working with third-party suppliers, agencies and partners.
- Excellent copywriting and content creation experience.
- Ability to travel to our properties and offices across the UK.
- Experience within Build to Rent, Co-Living, PRS, PBSA, Residential Property or Hospitality sectors.
Desirable
- Experience supporting lease-up or mobilisation campaigns.
- Experience managing PPC and paid social campaigns.
- Experience producing client-facing reports and presentations.
- Experience working across multiple brands and client accounts.
- Interest in resident experience, community building and customer engagement.
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