Vivienne Westwood
Digital Marketing Executive - Japan
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
ABOUT VIVIENNE WESTWOOD
Vivienne Westwood is one of the most iconic British fashion brands, renowned for its heritage, innovative design, and commitment to culture and activism. We care deeply about our people and the environment, and our core values — Gaia, Quality not Quantity, Activism, Culture & Heritage — guide us daily. If you share our passion for creativity, sustainability, and innovation, we’d love to hear from you.
ABOUT THE ROLE
We are excited to offer an opportunity for a Digital Marketing Executive – Japan to join our Digital Marketing team on a full-time basis for 12 months with the possibility of extending. This role will be based in our Battersea office.
We are looking for a proactive and detail-oriented individual to support the launch and ongoing growth of our Japanese eCommerce platform. This role will play a pivotal part in driving localized marketing efforts.
KEY RESPONSIBILITIES
Digital Marketing and Website Management (Japan)
- Own and lead the digital marketing and editorial strategy for the Japanese locale, ensuring alignment with overall brand and commercial objectives.
- Lead the planning, execution, and optimization of all on-site content including homepage, editorial pages, blogs, and campaign landing pages.
- Ensure all content is culturally relevant, on-brand, and optimized for performance within the Japanese market.
- Manage end-to-end localization workflows, overseeing adaptation of global campaigns and content for Japan across internal teams, translators, and external partners.
- Drive continuous on-site optimization through data-led insights, improving engagement, conversion, and user experience.
CRM & Lifecycle Marketing (Japan)
- Own the setup, configuration, and ongoing management of the Japanese CDP ecosystem.
- Lead the development and execution of localized CRM strategies, including email marketing and lifecycle planning.
- Define and manage audience segmentation, personalization frameworks, and automation flows tailored to the Japanese customer base.
- Analyze campaign performance, extract actionable insights, and continuously optimize CRM activities to improve retention and LTV.
- Own reporting cadence, delivering weekly and monthly performance reports to internal stakeholders and Japanese partners.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Analytics, Data & Performance
- Lead the implementation of analytics frameworks specific to the Japanese market, ensuring alignment with global standards.
- Own KPI setting, dashboard development, and performance tracking across all digital and eCommerce data and channels.
- Ensure data integrity and tracking accuracy, proactively identifying gaps, inconsistencies, or optimization opportunities.
- Translate data into strategic recommendations to drive growth and efficiency across channels.
SEO Strategy and Website Tickets Coordination (Japan)
- Coordinate the overall SEO strategy for the Japanese market across technical, on-site, and off-site initiatives.
- Manage and progress all the Japanese tickets.
- Manage technical SEO requirements in collaboration with the developers.
Marketing & Social Media Strategy (Japan)
- Support the overall marketing approach for the Japanese channel, ensuring consistency across all digital touchpoints.
- Own social media strategy and planning for Japan, including content direction, calendar management, and performance optimization.
- Ensure alignment between social, CRM, paid media, and on-site content to deliver a cohesive customer journey.
- Work closely with local partners to maximize brand relevance and engagement within the market.
Global Digital Marketing & APAC Support
- Maintain and own global reporting frameworks, ensuring all internal reports are accurate, up to date, and actionable.
- Conduct daily monitoring of Google Analytics and other data sources, proactively flagging discrepancies or anomalies.
- Manage smaller APAC market activities, particularly social media planning and coordination.
- Support the global marketing team with ad-hoc strategic and operational initiatives across channels.
- Contribute to broader digital marketing activities beyond Japan, ensuring alignment with global objectives and best practices.
Operational & Cross-Functional Support
- Oversee translation quality and consistency across all Japanese content.
- Provide support on operational, logistical, and retail-related digital initiatives where required.
- Act as a key point of contact across internal teams and external partners, ensuring smooth execution of all digital activities.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
PROFILE & KEY SKILLS
- 3+ years of experience in digital marketing, content management, CRM/email marketing, or related roles.
- Native-level fluency in Japanese and strong communication skills in English.
- Experience managing localized content and marketing campaigns for Japanese audiences.
- Familiarity with CDP tools (preferably Ometria) and email marketing and CRM best practice.
- Familiarity with working with external agencies, partners, and developers.
- Strong understanding of web analytics tools (e.g., Google Analytics, GA4, or similar). Knowledge of SEO fundamentals and experience working with or coordinating with SEO agencies.
- Detail-oriented, with excellent organizational and project management skills.
- Preferred Qualifications: Experience in eCommerce, preferably in a global or cross-functional team environment.
- Understanding of Japanese consumer behavior in the digital landscape.
- Knowledge of CMS platforms, ideally Salesforce and localization tools.
- Basic understanding of HTML/CSS is a plus.
(Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role)
BENEFITS
- Staff discounts
- Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
- Perkbox Discounts and Wellness Hub
- Cycle to work scheme
- Generous annual leave allowance
- Pension Scheme
- Training and hands-on experience
- Opportunities to build new skills and gain valuable industry knowledge
Applications are reviewed on an ongoing basis, so we recommend applying early to avoid missing out.
Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws. For our privacy statement please visit this link.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills