Vivienne Westwood
Digital Marketing Executive - Japan
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Digital Marketing Executive - Japan
Digital Marketing Executive – Japan @ Vivienne Westwood
About Vivienne Westwood
Vivienne Westwood is one of the most iconic British fashion brands, renowned for its heritage, innovative design, and commitment to culture and activism. We care deeply about our people and the environment, and our core values—Gaia, Quality not Quantity, Activism, Culture & Heritage—guide us daily. If you share our passion for creativity, sustainability, and innovation, we’d love to hear from you.
About The Role
We are excited to offer a 12-month (with potential extension) digital marketing opportunity for a Digital Marketing Executive – Japan to join our Digital Marketing team on a full-time basis, based in our Battersea office.
We are looking for a proactive, detail-oriented individual to support the launch and ongoing growth of our Japanese eCommerce platform. This role will play a pivotal part in driving localised marketing strategy and ensuring alignment with brand objectives.
Key Responsibilities
Digital Marketing & Website Management (Japan)
- Own and lead the digital marketing and editorial strategy for the Japanese locale, ensuring alignment with brand and commercial objectives.
- Lead the planning, execution, and optimisation of all on-site content, including homepages, editorial pages, blogs, and campaign landing pages.
- Ensure all content is culturally relevant, on-brand, and optimised for performance in the Japanese market.
- Manage end-to-end localisation workflows, overseeing adaptations of global campaigns and content for Japan across internal teams, translators, and external partners.
- Drive continuous on-site optimisation through data-led insights, improving engagement, conversion, and UX.
CRM & Lifecycle Marketing (Japan)
- Own the setup, configuration, and ongoing management of the Japanese Customer Data Platform (CDP) ecosystem.
- Lead localised CRM strategies, including email marketing and lifecycle planning.
- Define and manage audience segmentation, personalisation frameworks, and automation flows tailored to Japan.
- Analyse campaign performance, extract actionable insights, and optimise CRM activities to improve retention and Lifetime Value (LTV).
- Own reporting cadence, delivering weekly and monthly performance reports to stakeholders and Japanese partners.
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Analytics, Data & Performance
- Lead the implementation of Japanese-market analytics frameworks, aligned with global standards.
- Own KPI setting, dashboard development, and performance tracking across all digital and eCommerce data/channels.
- Ensure data integrity and tracking accuracy, proactively identifying gaps or optimisation opportunities.
- Translate data into strategic recommendations to drive growth and efficiency.
SEO Strategy & Technical Tickets (Japan)
- Coordinate the overall SEO strategy for Japan (technical, on-site, off-site initiatives).
- Manage Japanese ticket workflows and collaborate with developers on technical SEO requirements.
Marketing & Social Media Strategy (Japan)
- Support Japanese marketing approach, ensuring consistency across all digital touchpoints.
- Own social media strategy (content direction, calendar management, performance optimisation).
- Align social, CRM, paid media, and on-site content to deliver a cohesive customer journey.
- Work closely with local partners to maximise brand relevance.
Global Digital Marketing & APAC Support
- Maintain global reporting frameworks, ensuring accuracy and actionability.
- Monitor GTP (Google Tag Manager)/Google Analytics, flagging discrepancies proactively.
- Support smaller APAC markets, particularly social media planning.
- Assist the global team with ad-hoc strategic and operational initiatives.
- Contribute to broader digital activities, ensuring global alignment.
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Operational & Cross-Functional Support
- Oversee translation quality and consistency of all Japanese content.
- Provide logistical/digital support for retail initiatives where required.
- Serve as key linkages for internal/external stakeholders.
Profile & Key Skills
Essential Qualifications
- 3+ years in digital marketing, content management, CRM/email marketing, or related fields.
- Native-level Japanese fluency with strong English communication skills.
- Localisation experience for Japanese audiences.
- CDP tool familiarity (preferably Ometria).
- Web analytics expertise (GA4, Google Analytics, etc.).
- Details-oriented, organised, and strong project management skills.
Preferred Qualifications
- eCommerce experience, ideally in global/cross-functional teams.
- Knowledge of Japanese digital consumer behaviour.
- Experience with CMS platforms (Salesforce) and localisation tools.
- HTML/CSS basics (a plus).
Benefits
✅ Staff discounts ✅ Comprehensive Health & Wellbeing support, including:
- Private medical insurance
- Employee Assistance Programme
- Gym discounts
- Financial planning access
✅ Perkbox discounts & wellness rewards ✅ Cycle-to-work scheme ✅ Generous annual leave allowance ✅ Pension Scheme ✅ Training & hands-on experience opportunities
Note on Duties
(This is not an exhaustive list. Additional responsibilities may arise.)
Company Commitment
"Vivienne Westwood is an equal opportunities employer, committed to diversity and inclusion. We prohibit discrimination based on race, sex, religion, sexual orientation, disability, or any protected characteristic." (Privacy policy available via link.)
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