Piazza Castello
Digital Marketing Executive
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About Us
Piazza Castello is a luxury Italian fashion brand specialising in refined cashmere, silk, leather, and seasonal ready-to-wear collections. With a focus on craftsmanship, timeless design, and modern elegance, we create pieces that speak to quality, detail, and quiet sophistication.
As our brand continues to grow across retail, e-commerce, and digital channels, we are looking for a creative and commercially minded Digital Marketing Executive to support our online presence, campaign planning, content creation, and day-to-day marketing activities.
The Opportunity
This is an exciting opportunity for someone who understands both the creative and performance side of digital marketing. You will work closely with the team to support online sales, brand awareness, content creation, email marketing, paid advertising, social media, website updates, and campaign reporting.
The ideal candidate will have a strong eye for luxury fashion, excellent attention to detail, and the ability to create content that feels refined, polished, and commercially effective.
Benefits
- Employee discount of up to 60% off Piazza Castello products
- Free on-site parking
- 28 days annual holiday, including bank holidays
- Company pension scheme
- Paid maternity leave
- Opportunities for personal and professional development
- Hands-on experience within a growing luxury fashion brand
- Exposure to e-commerce, retail, digital marketing, content, and campaign planning
- Opportunity to contribute ideas and be involved in brand growth
- Supportive working environment with room to develop your skills
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Duties & Responsibilities
- Support the planning and execution of digital marketing campaigns across email, social media, paid ads, and website channels
- Create and schedule email marketing campaigns, including subject lines, copy, product selections, and campaign layouts
- Assist with social media content creation for Instagram, Facebook, and other relevant platforms
- Write product, collection, campaign, and promotional copy in line with the Piazza Castello brand tone
- Support Meta Ads and Google Ads activity, including campaign ideas, creative direction, performance monitoring, and reporting
- Update the Shopify website with new products, collection pages, banners, copy, images, and campaign assets
- Help optimise website content for SEO, including product descriptions, collection descriptions, meta titles, and meta descriptions
- Monitor website performance, customer behaviour, campaign results, and online sales activity
- Use tools such as Google Analytics, Microsoft Clarity, Shopify, Meta Ads Manager, Google Ads, Canva, Photoshop, or similar platforms
- Work with product images, ensuring content is visually consistent and suitable for a luxury fashion brand
- Assist with product launches, seasonal campaigns, sales campaigns, and new collection promotions
- Prepare weekly or monthly performance summaries covering email, social media, paid ads, website, and sales activity
- Research competitors, luxury fashion trends, content ideas, and digital marketing best practices
- Support the wider team with e-commerce, customer experience, and marketing-related tasks when required
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Qualifications & Skills
- Minimum 2-3 years of experience in digital marketing, e-commerce, fashion marketing, or a similar role in the retail or fashion industry
- Strong copywriting skills with the ability to write in a refined and luxury-led tone
- Good understanding of paid media marketing, Google Ads, social media marketing, email marketing, paid advertising, SEO, and website content
- Experience with Shopify
- Experience using Meta Ads Manager, Google Ads, Google Analytics, Canva, Photoshop, Klaviyo or similar tools is beneficial
- Strong attention to detail and a good eye for visuals, layout, styling, and brand presentation
- Ability to understand campaign performance and suggest improvements based on data
- Comfortable managing multiple tasks, deadlines, and campaigns at the same time
- Interest in luxury fashion, cashmere, silk, and premium lifestyle brands
- Excellent written and verbal communication skills
- Proactive, organised, creative, and commercially aware
- Ability to work independently as well as part of a small team
Ideal Candidate
The ideal candidate is someone who can combine creative taste with commercial thinking. You should be comfortable writing elegant marketing copy, understanding campaign results, improving website content, and supporting the growth of a luxury fashion brand online. You do not need to know everything from day one, but you should be willing to learn, take ownership, and bring fresh ideas to the team.
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