Olympian Garden Buildings
Digital Marketing Executive
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Digital Marketing Executive
About Us
Olympian Garden Buildings was founded in 1981 by Barry Williams, a former Hammer Thrower for Great Britain at the Munich 1972 Olympics. Named after his Games, the company has upheld values like discipline, quality, and excellence from its inception. Evolving from a single-founder operation to a thriving family business, it is now led by Barry’s son Nick and daughter Hannah, all united by the belief that what is built should be built properly.
Specialising in traditional garden sheds, uPVC garden pods, high-specification garden rooms, aluminium pergolas, and bespoke outdoor kitchen units, Olympian Garden Buildings is a premium outdoor living provider. Customers choose us because quality and service matter more than cost.
As we expand into garden furniture and entertaining spaces, contributing to the fast-growing outdoor living market, we are seeking a passionate Digital Marketing Manager to elevate our brand's reach—targeting a younger, more affluent audience.
The Opportunity
This is your chance to build a digital marketing function from scratch within an established, respected business during a transformative phase of its growth. With no existing in-house team, you’ll have the autonomy to shape our digital presence, define strategy, select tools, and drive campaigns that connect our premium products to new audiences.
Ideal for ambitious, commercially-minded marketers who relish the direct impact of their work, this role offers real influence and growth potential.
Key Responsibilities
Digital Strategy & Planning
- Assist the Sales Director in developing a digital marketing strategy aligned with business goals and brand positioning.
- Identify and prioritise key digital channels to target both existing customers (50+) and younger, affluent audiences.
- Establish clear KPIs, track performance, and provide actionable insights to senior leadership.
- Stay updated on emerging trends in outdoor living, home improvement, and lifestyle sectors.
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Social Media & Content
- Lead social media content creation and management across Instagram, Pinterest, Facebook, TikTok, and LinkedIn.
- Build a compelling outdoor living lifestyle narrative, showcasing our products—such as buildings, pergolas, kitchens, furniture, and outdoor spaces.
- Commission, brief, and oversee photography, video, and creative projects.
- Implement and merge social media tools, such as Hootsuite, Sprout Social, or Later.
Paid Digital & SEO
- Collaborate with the Sales Director and monitor paid digital and SEO performance via agency meetings.
Email Marketing & CRM
- Expand and manage the customer email database.
- Create segmented, targeted email campaigns to nurture leads and boost repeat engagement.
- Utilise CRM data to personalise communication and improve conversions.
Website & Analytics
- Work closely with our web developer/agency to optimise the website for conversion, user experience (UX), and SEO.
- Monitor site performance and user behaviour, implementing continuous improvements to the digital customer journey.
Brand & Campaigns
- Champion brand consistency across all digital channels.
- Lead the digital strategy for product launches (e.g., introducing new lines like garden furniture).
- Collaborate with the Sales Director to ensure digital marketing support and drive the sales pipeline.
Person Specification
Essential
- 4+ years of experience in digital marketing.
- Proven expertise in developing and executing multi-channel digital strategies.
- Deep knowledge of Meta Ads, Google Ads, and SEO best practices.
- Hands-on experience with social media management platforms.
- Proficiency in Google Analytics (GA4) and data-driven marketing decisions.
- Exceptional copywriting and content creation skills for captivating brand storytelling.
- Strong project management skills and ability to work independently.
- Commercial awareness—clear link between marketing activity and revenue impact.
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Desirable
- Experience in home improvement, interiors, outdoor living, construction, or premium/lifestyle brands.
- Experience managing or vetting external agencies.
- Familiarity with CRM tools (e.g., Mailchimp, Klaviyo, HubSpot) and email marketing platforms.
- Skills in photography, video production, or commissioning creative content.
- Experience growing social media audiences from a low base.
What We Offer
- Build the digital marketing function from the ground up.
- A legacy brand (43 years old), loyal customers, and a strong reputation to grow.
- Expanding product range offering excitement and diversity to market.
- Investment in tools, platforms, and campaigns to support ambitious roles.
- A supportive, collaborative senior team that sees marketing as a strategic business driver.
- Competitive salary in line with experience.
- Long-term career growth—this role can progress into a Senior Digital Marketing Manager position.
Growth Trajectory
This is more than a job—it’s the foundation of a scalable digital marketing department. The successful candidate will help shape the culture, expand responsibilities, and lead teams as the business evolves.
At Olympian Garden Buildings, we believe in promoting from within. Those who commit to growth will be rewarded. Invest in us, and we’ll invest in your future.
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