Busy B
Digital Marketing Executive
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Digital Marketing Executive – 6-Month Contract
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Contract Type & Flexibility
- 6-month contract, with potential for extension
- Flexible working: 3 to 5 days per week, depending on experience/skill level
- Hybrid model: up to 4 days a month in Edinburgh office
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Compensation
- Day rate or salary equivalent based on experience
About Busy B
Busy B is an Edinburgh-based stationery brand, specialising in diaries, calendars, notebooks and journals. Their products are available through:
- BusyB.co.uk
- Amazon
- FAIRE
- Major retailers including John Lewis and Waterstones
The Role
A flexible 6-month contract ideal for a freelancer, consultant, or digital marketer between roles. Our small, friendly team is seeking an experienced professional to support ecommerce, content, CRM and performance marketing initiatives.
Key Responsibilities
- Digital Content & Seasonal Marketing
- Create and update content for BusyB.co.uk, email campaigns, social channels and marketplaces.
- Develop and execute the seasonal marketing plan.
- Ensure product information, imagery and copy are accurate, on-brand and up to date.
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Ecommerce & Website Management
- Handle daily ecommerce operations, including site merchandising and product launches.
- Deliver seasonal campaigns, promotions and website updates.
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CRM & Email Marketing
- Plan, execute and manage CRM/email campaigns, including:
- Creative briefing
- Campaign setup and testing
- Segmentation strategies
- Reporting for growth optimisation
- Contribute to expanding the customer database.
- Plan, execute and manage CRM/email campaigns, including:
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Paid & Performance Marketing
- Manage performance marketing across:
- Paid search
- Paid social
- Other digital channels
- Monitor commercial performance of ads and collaborate with agencies where required.
- Manage performance marketing across:
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Collaboration & Coordination
- Liaise with internal teams, agencies and partners to ensure:
- Timely execution
- Aligned priorities
- Brand consistency
- Liaise with internal teams, agencies and partners to ensure:
Requirements
Ideal Candidates Have:
- Minimum 3 years’ experience in:
- Ecommerce
- Digital marketing
- A related industry role
Technical Skills:
- Experience with ecommerce platforms, particularly Magento.
- Proficiency in email marketing tools, ideally Klaviyo.
- Meta/Facebook Ads knowledge.
- Google Analytics 4 (GA4) reporting.
- Canva for content creation.
- Awin for affiliate management.
- Bonus: Experience with Google AdWords.
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Core Competencies:
- Strong ability to work independently within a small, creative team.
- High attention to detail.
- Proficiency in Microsoft Excel (e.g., data tracking & reporting).
- Commercial awareness and ability to prioritise multiple tasks.
- Confidence in liaising with external agencies and freelancers.
- Collaborative and hands-on mindset.
Why This Role?
A chance to make immediate impact for a beloved stationery brand. Busy B is strengthening its digital marketing during a key operational period, with opportunities to stand out from the start.
Contract Details Recap:
- Duration: 6 months (from August if possible), with potential renewal.
- Flexibility: 3 to 5 days per week, tailored to each candidate’s capability.
- Work Style: Hybrid arrangement perfect for those between roles or freelancing.
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