ABG - A B Graphic International
Digital Marketing Lead
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About A B Graphic International Ltd (ABG)
A B Graphic International Ltd (ABG) is a global leader in innovative label and packaging solutions. With over 450 experts worldwide, we deliver cutting-edge print finishing technology to customers across the globe. Our values shape everything we do, and we are committed to building a diverse and inclusive workplace where everyone can perform at their best.
About the Role
We are seeking an experienced and commercially focused Digital Marketing Lead to drive our digital marketing strategy and support business growth across our global markets.
This is a key leadership role, responsible for developing and delivering digital marketing initiatives that:
- Strengthen brand awareness
- Generate leads
- Enhance customer engagement
Working closely with sales and business leaders, you will ensure marketing activity supports wider commercial objectives while creating meaningful customer experiences throughout the full customer journey.
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You will also:
- Lead and develop the marketing team
- Foster a culture of collaboration, accountability, and continuous improvement
Key Responsibilities
- Developing and delivering the digital marketing strategy
- Driving lead generation, customer acquisition, and retention activities
- Overseeing CRM, marketing automation, and customer journey optimisation
- Managing website performance, SEO, and digital campaigns
- Using customer, campaign, and website performance insights to inform strategic marketing decisions and identify opportunities for improvement and growth
- Leading, coaching, and developing a high-performing marketing team
About You
You will have proven experience in a senior digital marketing leadership role and be comfortable operating in a fast-paced, commercially focused environment.
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As a confident and influential leader, you will be passionate about:
- Developing people
- Building strong stakeholder relationships
- Creating a high-performing team environment
You will combine:
- Strategic thinking with a hands-on approach
- Motivation to shape the future of marketing in a growing global business
Required skills and experience include:
- Proven experience in a senior digital marketing leadership role
- Experience leading, coaching, and developing high-performing teams
- Strong stakeholder management and influencing skills
- Ability to build collaborative relationships across functions and geographies
- Strategic mindset, confidence to challenge, innovate, and drive change
- Proactive and customer-focused approach, supported by strong analytical and decision-making skills
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