Involvement
Digital Marketing Lead
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Job title: Digital Marketing Lead
Location: Hyde or Southam
Salary: £32,000 - £35,000 dependent on experience
Plus, commission scheme in-line with marketing team
Working hours: Monday to Friday 08:30 – 17:00
Job Type: Full Time Permanent
The Company
At Involvement, our people are at the heart of everything we do. As a colleague-owned business, every employee has a genuine stake in our success through our Employee Ownership Trust. Our incredible team are united by a shared purpose and a set of core values; this creates what we call our Purpose & Values-led Performance Culture. This enables individuals to improve the way we do things, be empowered to make decisions, develop new skills, and most importantly, have fun.
This is an exciting time to join our Company as we progress against ambitious growth plans. As an Investors in People Platinum-accredited employer, we are committed to creating an exceptional environment where our people can thrive. This commitment has recently been recognised through our wins for the Best Culture Award 2025 at the Investors in People Awards, reinforcing our reputation as a truly people-centred Company.
To support our continued success, we’re looking for individuals who want to make the most of the opportunities we offer, enjoy being part of a high-performing team, take ownership, and strive to be the best in their area of expertise.
Join a business where your contribution truly matters.
The Role
You will drive online visibility, lead generation and growth across Involvement Ltd, with a primary focus on the Invopak division and its Shopify eCommerce platform.
Working closely with the Marketing Lead, Content Lead and external agencies, you will be responsible for managing product listings, SEO, PPC and prospecting activity to maximise website traffic, increase conversions, and lead generation.
You will also identify and develop opportunities to improve user experience, enhance customer engagement and support the delivery of marketing campaigns across the wider group.
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Responsibilities
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Ecommerce & Product Listings
- Own the creation, maintenance and optimisation of online product listings.
- Monitor product performance and identify opportunities to improve visibility, engagement and conversion.
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Search Engine Optimisation (SEO)
- Work alongside the Content Lead to optimise website content.
- Analyse website performance and identify opportunities to improve organic search visibility and rankings.
- Collaborate with external SEO partners and internal teams to prioritise and implement SEO improvements.
- Support technical SEO and ensure best practice is followed across websites and ecommerce platforms.
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Pay Per Click (PPC) & Digital Advertising
- Lead the day-to-day relationship with our PPC partner.
- Monitor campaign performance and identify opportunities to improve return on investment.
- Support the development and optimisation of paid search and digital advertising campaigns.
- Analyse advertising performance and provide recommendations for continuous improvement.
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Lead Generation & Cold Outreach
- Support outbound lead generation activities through targeted prospect research and database management.
- Execute cold outreach campaigns to generate new sales opportunities.
- Identify new opportunities to increase lead generation through digital channels.
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Campaign Support
- Support the delivery of marketing campaigns across digital channels.
- Assist with campaign content, landing pages, product promotions and reporting.
- Assist with photography and videography.
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Website & Digital Performance Support
- Support the Marketing Lead by identifying opportunities to improve website performance, customer experience and conversion rates.
- Assist with website testing and content updates.
- Support the implementation of new Shopify functionality, apps and eCommerce improvements where required.
Skills, Knowledge & Experience
Essential
- Experience in Search Engine Optimisation (SEO), including on-page optimisation and technical SEO.
- Experience managing or working alongside PPC campaigns and external agencies.
- Experience using Shopify.
- Understanding of website analytics and performance reporting tools.
- Experience creating and managing online product listings.
- Ability to write clear, accurate and SEO-optimised product and marketing content.
- Strong organisational skills and ability to manage multiple priorities.
- Excellent written and verbal communication skills.
- Strong attention to detail and analytical thinking.
- Ability to work collaboratively with internal teams and external partners.
- Proactive and solution-focused approach to work.
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Desirable
- Experience in photography and video production to support marketing materials.
- Experience using WordPress CMS.
- Experience within B2B ecommerce.
To succeed, you will:
- Demonstrate a strong growth mindset.
- Take ownership and accountability.
- Be commercially aware and focused on continuous improvement.
- Thrive in a fast-paced and evolving environment.
- Work effectively both independently and as part of a team.
- Be proactive in identifying opportunities and solving problems.
- Show a willingness to learn, develop and embrace new technologies and marketing techniques.
Benefits
- We’re a colleague-owned business that encourages autonomy and ownership
- Colleague socials
- Summer celebrations – partners, and families’ welcome
- A people-first culture that puts colleague wellbeing first
- Comprehensive induction programme designed to set you up for success
- 25 days annual leave, plus 8 bank holidays
- Length of service awards
- Employee Assistance Programme / Cash claim back / Private GP service
- Travel expenses
- Annual health checks
- Pension – Salary Sacrifice
- Life insurance
- Performance based bonus structure
- Ongoing development to improve business and personal performance
- Reward and Recognition scheme
- Celebration of special birthday milestones
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