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Digital Marketing Lead
Za’ta is a fast-growing Lebanese Grab & Go concept based in London.
As we enter an exciting new phase of growth, with several new openings planned over the next twelve months, we're expanding our team and looking for someone to join us on the journey. We're a small, collaborative team where everyone has the opportunity to make a real impact!
As Za'ta scales, we are strengthening our digital marketing execution engine across paid media, our website, e-commerce, delivery platforms, app adoption, social media, campaign tracking, and performance optimisation.
We are now looking for a hands-on Digital Marketing Lead to help turn our brand and campaign strategy into concrete, measurable digital execution.
1- The Role As Digital Marketing Lead, you will support the CMO in the day-to-day planning, coordination, execution and optimisation of Za’ta’s digital marketing activity. This is a practical, fast-moving role for someone who enjoys making things happen: launching campaigns, improving conversion journeys, coordinating partners, tracking performance, solving operational issues and helping the business learn quickly from each store opening. You will report to the CMO and work closely with the founders, operations teams, store teams, external agencies, designers, developers and delivery partners. 2- Your mission Your mission will be to run Za’ta’s digital marketing execution engine. You will help drive customer acquisition, store opening campaigns, online ordering, delivery performance, app adoption, social media activation and digital performance tracking. You will translate the CMO’s brand, creative and campaign direction into well-executed digital activity across paid media, website, e-commerce, apps and social channels.
3- Key responsibilities
Paid media and acquisition campaigns You will manage the operational execution of Za’ta’s digital acquisition campaigns across key platforms, including: Google Ads Meta Ads TikTok Ads Deliveroo and Uber Eats advertising platforms Local digital campaigns around new store openings Your responsibilities will include: Setting up campaigns, audiences, budgets and tracking parameters Coordinating creative asset requirements with the CMO and designers Launching, monitoring and optimising campaigns Producing clear performance updates and recommendations Identifying what works by location, channel, audience, offer and campaign objective Helping Za’ta build a repeatable digital playbook for future store openings
Social media operations You will support the operational execution of Za’ta’s social media presence. Your responsibilities will include: Turning campaign ideas into practical social media activation plans Coordinating the content calendar with the CMO Publishing or coordinating publication across social channels Managing basic community interactions and escalating sensitive topics when needed Tracking content performance and extracting actionable learnings Supporting influencer or creator activations where relevant The CMO will remain responsible for creative direction, brand tone and campaign concepts. Your role will be to ensure execution, consistency, timing and performance follow-up.
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Website and conversion journey You will manage the operational roadmap of Za’ta’s website and key digital conversion journeys. Your responsibilities will include: Coordinating website updates with developers or external partners Ensuring key pages are always up to date, including openings, menus, locations and offers Improving the user journey from discovery to order, app download or store visit Supporting SEO basics and local search visibility Ensuring campaign landing pages are live, accurate and properly tracked Identifying friction points and proposing practical improvements This role does not require you to be a developer. However, you should be comfortable managing a WordPress-based website, writing clear briefs and coordinating technical fixes with partners.
Tracking, reporting and performance management You will help build and maintain a simple, reliable performance management system. Your responsibilities will include: Ensuring Google Tag Manager and Google Analytics are properly implemented Coordinating tracking across paid media platforms Validating campaign tracking before launch Building weekly dashboards and performance updates Monitoring traffic, conversions, cost, engagement, ordering performance and store-opening campaign results Turning data into clear recommendations for the CMO and founders The objective is not just to report numbers. It is to help Za’ta learn faster, make better decisions and replicate what works across future openings.
E-commerce, ordering and apps You will support the growth of Za’ta’s digital ordering and customer engagement ecosystem. Your responsibilities will include: Monitoring performance across ordering platforms and owned digital channels Coordinating updates on menus, offers, images and store information Supporting app-related campaigns, CRM pushes and loyalty initiatives where relevant Working with delivery partners and internal teams to improve digital sales performance Identifying friction points in the ordering journey and proposing practical fixes
4- What we are looking for We are looking for a hands-on digital marketer with strong execution skills, commercial sense and the ability to operate in a fast-growing business. You should be comfortable moving between strategy and execution, but this is primarily an execution-focused role. You will need to be organised, proactive and able to make progress without waiting for perfect conditions.
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5- Required experience and skills 3 to 6 years of experience in digital marketing, growth marketing, performance marketing or marketing operations Strong operational experience managing paid media campaigns Good understanding of website management, tracking and analytics Experience with Google Ads, Meta Ads and Google Analytics Familiarity with Google Tag Manager and campaign tracking principles Experience working with creative teams, agencies, developers or freelancers Ability to manage multiple projects at the same time Strong written and spoken English Comfortable working in a startup or scale-up environment
6- Nice to have Experience in food, hospitality, QSR, retail, delivery, e-commerce or multi-location businesses Experience with TikTok Ads, Deliveroo Ads or Uber Eats advertising tools Experience supporting store openings, local marketing or geo-targeted campaigns Basic SEO and local search knowledge Experience with CRM, loyalty or app adoption campaigns
The right person will be Hands-on: willing to execute, not only recommend Structured: able to create clear plans, dashboards and routines Agile: comfortable with changing priorities and fast decision-making Resourceful: able to find solutions without waiting for ideal conditions Commercially minded: focused on traffic, orders, conversion, customer growth and store performance Collaborative: able to work with founders, operations, store teams and external partners
Why join Za’ta? This is a strong opportunity for someone who wants to play a key role in the growth of an ambitious food brand. You will join Za’ta at a pivotal moment: the brand is moving towards a fast growing London footprint, with digital marketing playing a central role in customer acquisition, launch performance and scalable growth. You will have direct exposure to the CMO and founders, real ownership of digital execution, and the opportunity to build systems, routines and playbooks that will support the next stage of Za’ta’s growth.
Practical details Location: London Contract: Full-time or part-time (depending on the candidate's profile) Working model: To be confirmed Start date: To be confirmed Salary: To be confirmed Reporting to: CMO
How to apply Please apply with your CV and a short note explaining why this role interests you and what kind of digital marketing execution you have owned in previous roles. We are especially interested in candidates who can show clear examples of campaigns launched, channels managed, performance improvements delivered or digital operations structured.
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