Rayburn Tours Ltd
Digital Marketing Lead
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Us
We are a vibrant, forward thinking, family-run group travel company with a strong and growing portfolio of brands, including Sports Tours Ltd and Venture Abroad. Since 1965, we have been creating tailor-made tours worldwide, specialising in educational, ski, activity, sports, and concert tours for schools, clubs, and ensembles. We pride ourselves on delivering inspiring travel experiences that encourage adventure, cultural discovery and personal development.
The Role
This is an exciting new role and a genuine opportunity to shape our digital marketing capability from the ground up. As our first dedicated Digital Marketing Lead, you’ll take ownership of both paid and organic digital activity across the Rayburn Tours group, helping us build a strong in-house presence to match our ambitious growth plans. You’ll join a collaborative marketing team of nine, working closely with our external digital agency, to translate strategy into effective, high-quality execution. Acting as the key link between the agency and our internal team, you’ll ensure our digital activity is aligned, effective, and delivering measurable results. This is a hands-on role, ideal for someone who enjoys getting into the detail as much as shaping the bigger picture. You’ll lead campaign delivery while also supporting and guiding colleagues across the team, bringing digital expertise into day-to-day marketing activity.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Hours: Full-time (37.5 hours per week) or part-time (minimum of 22.5 hours per week)
Location: Option for hybrid-working with a minimum of 3 days per week at our office in Derby
Key Responsibilities
- Leading and delivering paid media campaigns across Google, Bing and paid social channels
- Supporting our agency and internal team to drive our SEO approach to create content that improves performance
- Managing digital budgets, tracking spend and reporting on performance in a clear, commercially meaningful way
- Coordinating digital work across the wider marketing team, providing direction and support to copywriters and marketing executives
- Contributing to digital strategy development alongside our agency, bringing insight into customer behaviour and business priorities
- Supporting the evaluation and implementation of future digital tools and platforms
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Benefits
- Competitive salary ranging from £40,000 to £50,000, depending on experience
- Performance-related bonus scheme
- 24 days annual leave, increasing with length of service up to 27 days, plus all public holidays
- Contributory workplace pension scheme
- Healthcare cashback plan
- Cycle to Work scheme
- Flexible hybrid-working programme, supporting a healthy work–life balance
How to apply
Feeling excited about the role and want to apply? We can’t wait to hear from you!
Please send us your CV with a great covering letter introducing yourself and detailing:
- Your current role and salary
- Why you are a suitable candidate for this position
Please email your application to recruitment@rayburntours.com
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location