Mars
Digital Marketing Lead - North Europe
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Job Title: Digital Marketing Lead - North Europe (T3)
Location: Paddington
Are you passionate about building brands that truly connect with consumers? As the Brand & Pet Owner Lead, you'll lead the brand strategy for the North Europe Cluster, bringing global and regional campaigns to life across the cluster, using pet owner insights to deliver seamless, personalized touchpoints that drive awareness, engagement, loyalty, and demand. Working closely with regional and market teams, you'll bring the brand to life across every touchpoint and deliver measurable business impact.
What are we looking for?
- Comprehensive marketing experience at local, regional, or global level, ideally within a fast-paced FMCG environment
- Solid expertise in brand strategy, media planning, portfolio activation, digital marketing, and CRM
- Proven ability to influence and drive outcomes across stakeholders without direct authority
- Strategic leader with a track record of delivering growth and competitive advantage
- Deep understanding of consumer insights and customer-centric marketing
What will be your key responsibilities?
- Drive sustainable, profitable growth of the Royal Canin brand across the North Europe Cluster
- Lead the Cluster Brand Strategy using market insights, brand diagnostics, and consumer understanding
- Manage the A&P budget, ensuring investment effectiveness and strong ROI
- Track performance against KPIs and optimize plans to achieve business objectives
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What will you do?
- Build communication strategies and deploy integrated marketing campaigns to create a seamless super premium brand experience - guided by global brand framework and campaigns
- Create impactful pet owner engagement programs that drive awareness, conversion, and loyalty
- Partner with Media, Content, D2C, Pet Owner Engagement, and MS&GA teams to deliver seamless, in-market execution
- Build demand through compelling paid, owned, and earned channel activations that strengthen brand equity and drive growth
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today
- Best-in-class learning and development support from day one, including access to our in-house Mars University
- An industry-competitive salary and benefits package, including company bonus
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Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Accommodation Request Form here: Reasonable Adjustment Request Form.
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries.
The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.
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